欢迎来到天天文库
浏览记录
ID:34660235
大小:191.16 KB
页数:5页
时间:2019-03-08
《山东学位英语阅读理解模拟试题一》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库。
1、价格最低,师资最强,课时最长,错过就是过错! www.31xuewei.com山东学位英语阅读理解模拟试题一31省市学位英语网特别提示:请同学们在听完讲课或者掌握了答题方法后再做练习,你会觉得英语很容易。一定要认真做作业,动手能力和举一反三的能力,是衡量一个人素质的重要因素,也是掌握好英语的关键。Passage1Advertisementcanbethoughtof“asthemeansofmakingknowninordertobuyorsellgoodsorservices.”Advertisementaimstoincreasepeople’sawarenessandarous
2、einterest.Ittriestoinformandtopersuade.Themediaareallusedtospreadthemessage.Thepressoffersafairlycheapmethod,andmagazinesareusedtoreachspecialsectionsofthemarket.Thecinemaandcommercialradioareusefulforlocalmarket.Television,althoughmoreexpensive,canbeveryeffective.Publicnoticesarefairlycheapand
3、morepermanentintheirpowerofattraction.Otherwaysofincreasingconsumerinterestarethroughexhibitionsandtradefairsaswellasdirectmailadvertisement.Therecanbenodoubtthatthegrowthinadvertisementisoneofthemoststrikingfeaturesofthewesternworldinthiscentury.Manybusinessessuchasthosehandlingfrozenfoods,liq
4、uor,tobaccoandmedicineshavebeenbuiltuplargelybyadvertisement.Wemightaskwhetherthecostofadvertisementispaidforbytheproducerorbythecustomer.Sinceadvertisementformspartofthecostofproduction,whichhastobecoveredbythesellingprice,itisclearthatitisthecustomerwhopaysfortheadvertisement.However,iflarge-
5、scaleadvertisementleadstoincreaseddemand,productioncostsarereduced,andthecustomerpaysless.Itisdifficulttomeasureexactlytheinfluenceofadvertisementonsales.Whenthemarketisgrowing,advertisementhelpstoincreasedemand.Whenthemarketisshrinking,advertisementmaypreventabiggerfallinsalesthanwouldoccurwit
6、houtitssupport.Whatisclearisthatbusinesseswouldnotpaylargesumsforadvertisementiftheywerenotconvincedofitsvaluetothem.1.Advertisementisoftenusedto_______.A.deceivecustomersB.increaseproductionC.arousesuspicionD.pushthesale2.Theword“media”(inthefirstparagraph)includes_______A.thepressB.television
7、C.radioD.alloftheabove3.Advertisementismainlypaidforby________A.thecustomerB.theproducerC.increasedsalesD.reducedprices4.Advertisementcanincreasedemand________A.allthetimeB.inanycircumstances1 价格最低,师资最强,课时最长,错过就是过错! www.31xuewei.
此文档下载收益归作者所有