湖北学位英语阅读理解模拟试题一

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1、价格最低，师资最强，课时最长，错过就是过错！ www.31xuewei.com湖北学位英语阅读理解模拟试题一31省市学位英语网特别提示：请同学们在听完讲课或者掌握了答题方法后再做练习,你会觉得英语很容易。一定要认真做作业，动手能力和举一反三的能力，是衡量一个人素质的重要因素，也是掌握好英语的关键。Passage1Advertisementcanbethoughtof“asthemeansofmakingknowninordertobuyorsellgoodsorservices.”Advertisementaimstoincr

2、easepeople’sawarenessandarouseinterest.Ittriestoinformandtopersuade.Themediaareallusedtospreadthemessage.Thepressoffersafairlycheapmethod,andmagazinesareusedtoreachspecialsectionsofthemarket.Thecinemaandcommercialradioareusefulforlocalmarket.Television,althoughmoree

3、xpensive,canbeveryeffective.Publicnoticesarefairlycheapandmorepermanentintheirpowerofattraction.Otherwaysofincreasingconsumerinterestarethroughexhibitionsandtradefairsaswellasdirectmailadvertisement.Therecanbenodoubtthatthegrowthinadvertisementisoneofthemoststriking

4、featuresofthewesternworldinthiscentury.Manybusinessessuchasthosehandlingfrozenfoods,liquor,tobaccoandmedicineshavebeenbuiltuplargelybyadvertisement.Wemightaskwhetherthecostofadvertisementispaidforbytheproducerorbythecustomer.Sinceadvertisementformspartofthecostofpro

5、duction,whichhastobecoveredbythesellingprice,itisclearthatitisthecustomerwhopaysfortheadvertisement.However,iflarge-scaleadvertisementleadstoincreaseddemand,productioncostsarereduced,andthecustomerpaysless.Itisdifficulttomeasureexactlytheinfluenceofadvertisementonsa

6、les.Whenthemarketisgrowing,advertisementhelpstoincreasedemand.Whenthemarketisshrinking,advertisementmaypreventabiggerfallinsalesthanwouldoccurwithoutitssupport.Whatisclearisthatbusinesseswouldnotpaylargesumsforadvertisementiftheywerenotconvincedofitsvaluetothem.1.Ad

7、vertisementisoftenusedto_______.A.deceivecustomersB.increaseproductionC.arousesuspicionD.pushthesale2.Theword“media”(inthefirstparagraph)includes_______A.thepressB.televisionC.radioD.alloftheabove3.Advertisementismainlypaidforby________A.thecustomerB.theproducerC.in

8、creasedsalesD.reducedprices4.Advertisementcanincreasedemand________A.allthetimeB.inanycircumstances1  价格最低，师资最强，课时最长，错过就是过错！ www.31xuewei.