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1、TOPMOBILEINTERNETTRENDSMattMurphy/MaryMeeker–2/10/11http://www.slideshare.net/kleinerperkins/kpcb-top-10-mobile-trends-feb-2011Copyright2011.Allrightsreserved.Duplicationorredistributionofthispresentationareprohibitedwithoutpriorwrittenauthorization.1Mobi
2、leTrends–RapidGrowth+Disruption1.MobilePlatformsHitCriticalMass2.MobileisGlobal3.SocialNetworkingAcceleratingGrowthofMobile4.TimeShiftingtoMobileUsage5.MobileAdvertising–GrowingPainsButHugePromise6.mCommerce–ChangingShoppingBehavior7.EmergenceofVirtualGoo
3、ds&In-AppCommerce8.NotAllPlatformsAreCreatedEqual9.ChangeWillAccelerate,NewPlayersEmergingRapidly10.SummaryTrendstoWatch2MOBILEPLATFORMSHITCRITICALMASSiPodsChangedtheMediaIndustry…iPhonesRampedEvenFaster…iPadGrowthLeavesits“Siblings”intheDustFirst3Quarter
4、sCumulativeUnitShipments,iPodvs.iPhonevs.iPad16,000iPadiPhoneiPod14,00012,00010,0008,0006,000GlobalUnitShipments(000)4,0002,00000123QuartersAfterLaunchSource:Apple.4iTunesChangedtheMediaIndustry…AppStoreGrowthLeavesitintheDustCumulativeNumberofDownloads,i
5、TunesMusic/Video/Movievs.Apps,First10Quarters10AppsiTunes864#ofDownloads(B)20012345678910QuartersAfterLaunchSource:Apple.5AndroidhasHitCriticalMassFirst9QuartersCumulativeAndroidUnitShipments80AndroidGlobalUnitsShipped706050403020GlobalCumulativeUnitShipm
6、ents(MM)1000123456789QuartersAfterLaunchSource:Gartner.6Smartphone+Tablet>PCShipmentsSinceCQ4:10GlobalUnitShipmentsofDesktopPCs+NotebookPCsvs.Smartphones+Tablets,2005-2013E700,000CQ4:10:InflectionPointSmartphones+Tablets>TotalPCs600,000500,000400,000300,0
7、00200,000GlobalUnitShipments(MM)100,00002005200620072008200920102011E2012E2013EDesktopPCsNotebookPCsSmartphonesTabletsNote:NotebookPCsincludeNetbooks.Source:KatyHuberty,EhudGelblum,MorganStanleyResearch.DataandEstimatesasof2/117MOBILEISGLOBAL5Countries=46
8、%ofInternetUsers–China,USA,Russia,Brazil,India2009–1.8BGlobalInternetUsers,+13%Y/Y(1);18.8TMinutesSpent,+21%Y/Y(2)Russia60MMusers;+31%Y/Y42%penetration*USA240MMusers,+4%Y/YChina76%penetration*384MMusers;+29%Y/Y29%pe
