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1、英文摘要Title：StrategyResearchonthegovernmentresponsetothenetizenappealsintheMicro-blogenvironmentMajor：AdministrativeManagementName：ChuanfangLeiSignature:Supervisor：YaowenXueSignature:AbstractDuringthedevelopmentofmicro-bloginChina,itssocialattributetendstoberelativelyweakened,
2、whileitsmediaattributetendstoberelativelystrengthened.Micro-blogshavebecomeamajorpublicopinionareaonthenetworkbecausemoreandmoreInternetusersareusedtoexpressingtheirviewsoncertainsocialeventsandputtingforwardtheirdemandsthroughmicro-blogs.Somanyopinionsarespreadthroughmicro-
3、blogsthatagreatsocialinfluenceismade,suchaspolyopiniononhotpublicevents,thusthegovernmenthastotakesomemeasures.Thefocusofthispaperistheresearchonthemicro-blogleadersandthefoundationofthispaperisthemanagementandcommunicationtheory.Inthispaper,researchmethodssuchascomparatives
4、tudy,hierarchicalanalysis,contentanalysisandotherresearchmethodsareusedtodiscussthetransmissionmechanismoftheopinionsproducedbymicro-blogleadersandtointroducesomestrategiesadoptedbythegovernmenttorespondtothemicro-blogopinionleaders.Firstly,thispaperanalyzesthetransmissionpa
5、tternsofthenetworkaswellasmicro-blogpublicopinions,andclarifiestheimportantroleofopinionleadersinthetransmissionofpublicIII山西师范大学学位论文opinions.Secondly,theidentificationsystemofthosemicro-blogopinionleadersisestablishedthroughthreeaspects:theimpact,interactionandactivedegree.
6、Thepaperclassifiestheindividualmoodsofopinionleaders,basedupontheanalysisofthetextcontentsoftheopinionleaders,throughcontentanalysisapproach.Thetransmissionmechanismoftheindividualmoodsofthosemicro-blogopinionleadersisdiscussedthroughLasswell’stheoryof“5W”infiveaspects:thetr
7、ansmissionsubjects,thetransmissioncontents,thetransmissionmodes,thetransmissionaudienceaswellasthetransmissioneffects.Finally,basedupontheearlierresearchfindings,theauthorproposesthecopingstrategiesadoptedbythegovernment:thecultivationofgovernment-typeopinionleadersaswellast
8、hesupervisionandguidanceofthefolkopinionleaders.Somesuggestionsonthecultiva
