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ID:34599040
大小:3.81 MB
页数:56页
时间:2019-03-08
《报纸微博中的政府形象塑造-研究》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库。
1、华中科技大学硕士学位论文AbstractTheChinesegovernmentisfacingasevereidentitycrisis.Thenewspaperisalwaysafavorableplatformtoshapeandspreadgovernmentimage,butthenewspaperisalsoconfrontedwiththepressureoftransformationundertheimpactofnewmedia.Withthearrivalof“nation-widemicro-blog”era,themicro-blogpro
2、videsatransformationplatformforthetraditionalnewspaperandpointtwodirection:toenhanceitsowncredibilityandtopromotethegovernmentimage.Thepurposeofbuildingandspreadinggovernmentimageisaudiences’goodcognitive.Thispaperaimstostudywhetherthenewspapermicro-blogcancreateagoodimageofthegovernme
3、nt,andtoexplorewhetherthegovernmentimageinthenewspapermicro-blogisidenticalwiththegovernmentimageinthe’eyesofaudience.Thispapermainlycountandanalyzethecontentandcommentsofnewspapermicro-blog,throughliteratureresearch,contentanalysisandwiththehelpofthedataanalysistoolSPSS.Thendrawthegov
4、ernmentimagemap,andthroughthesignificantandthecorrelationtest,Idrawthreeconclusions:Thedifferencebetweenthegovernmentimageinthenewspapermicro-blogandthegovernmentimageintheaudiences’eyesisobvious;Themorepositiveinformationaboutgovernmentthenewspapermicro-blogrelease,thebetterthegovernm
5、entimageintheaudiences’eyesis;Thereisnosignificantcorrelationbetweentheoperatingconditionsofnewspapermicro-blogandthegovernmentimageintheaudiences’eyes.Basedonthepaperwecanknowthattheeffectofthenewspaper’sshapinggovernmentimageisnotideal.Becauseintheprocessofshapingthegovernmentimage,t
6、herearesomeproblems:lackofinitiativesystematicstrategy,failingtograspthekeypoint,homogenizationinformation,lackoftheinteractivemechanism.Tosolvetheseproblems,thenewspapermicro-blogmustexploreeffectivedevelopmentstrategy,makegooduseof"propagation"and"orthopediccommunication”,improvethei
7、nteractionmechanismsanddisasterwarningsystem,payattentiontothepertinenceandsystemconstructionofthecontent,enhancethepersonalizedconstructionofthenewspapermicro-blog.Keywords:NewspaperMicro-blogTheimageofthegovernmentCredibilityCommunicationII华中科技大学硕士学位论文目录摘要..........................
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