基于微博的定向广告投放系统的设计与实现

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1、工程硕士学位论文AbstractWiththepopularityoftheInternet，onlineadVertisingisdeVelopingrapidlyinChina．]rraditionalonlineadVertisingcannotmeetthedemandoftheVastaudienceanymore，andagrowingnumberofonIineadVertisementsshowthetrendofprecisionsothatenterprisesmayunearth1argenumbe

2、rsofcustomerswithasmallamountofinVestment．Inrecentyears，theInternetbeginstogetinto“bigdata，smallera”alongwiththedeVelopmentandgradualripeningofsocialwebsites．ThiscoupledwiththedeVelopmentofcloudcomputinghaVemadetargetedadVertisingmorepreciseandadVancedtherapiddeV

3、elopmentofonlinetargetedadVertising．Thispaper，afterstudyingthetraditionalmodeoftargetedadVertising，putsforwardamicroblog_basedtargetedadvertisingsystem．ItisnewinthatitactivelyanalyzesthepostsofmicrobloguserssoastogettheirdemandsandproVidepreciseadVertisingforthem

4、．Basedonthenewmodeofmicroblog-basedadVertising，thispaperstudiesbelowtwoaspects：Tbstartwith，itstudiesthestatusquoofmicroblogandonlinetargetedadVertising，understandsthef．ormsofonlineadVertisingandtheirdif．f宅rencesandrespectiVecharacteristics，andthenstudiesmicroblog

5、．basedadVertisingfromtwoangles，namelyValuesandadVertisingtactics．WhenstudyingtheValuesofmicroblog—basedadVertising，itenlphasizesanalyzingitscommunicationValueandcommercialValue．Currenttacticsformicroblog-basedadVenisingmainlyincludemicroblogtopics，microblog-based

6、targetedadVertisingandmicroblog-basedinteractiVeadVertising．Thispaperf．ocusesOnmicroblOg—basedtargetedadVertising．Secondly，basedontheestablishmentofthemicroblog-basedtargetedadVertisingsystem，itanalyzesandexplainsnewtechnologies，includingwebcrawlerprinciple，words

7、egmentationprincipleandwebpageanalytictechniques，andproductstobeusedinsuchestablishment；andanalyzestheoVerallstructureandfhnctionsofthesystem．Italsodesignsandimplementsindetailthewebcrawlersystem，wordsegmentationsystem，adVertisingsystem，monitoringsystemanda11ti-c

8、heatsystem．Thispaper，bystudyingmicroblog—basedtargetedadVertising，deepenstheunderstandingofthemicroblogplatformandaccumulatescertainexperienceinanalyzinguserbe