基于微博的定向广告投放系统的设计和实现

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1、工程硕士学位论文AbstractWiththepopularityoftheInternet，onlineadVertisingisdeVelopingrapidlyinChina．]rraditionalonlineadVertisingcannotmeetthedemandoftheVastaudienceanymore，andagrowingnumberofonIineadVertisementsshowthetrendofprecisionsothatenterprisesmayunearth1argenumbersofcustomersw

2、ithasmallamountofinVestment．Inrecentyears，theInternetbeginstogetinto“bigdata，smallera”alongwiththedeVelopmentandgradualripeningofsocialwebsites．ThiscoupledwiththedeVelopmentofcloudcomputinghaVemadetargetedadVertisingmorepreciseandadVancedtherapiddeVelopmentofonlinetargetedadVe

3、rtising．Thispaper，afterstudyingthetraditionalmodeoftargetedadVertising，putsforwardamicroblog_basedtargetedadvertisingsystem．ItisnewinthatitactivelyanalyzesthepostsofmicrobloguserssoastogettheirdemandsandproVidepreciseadVertisingforthem．Basedonthenewmodeofmicroblog-basedadVerti

4、sing，thispaperstudiesbelowtwoaspects：Tbstartwith，itstudiesthestatusquoofmicroblogandonlinetargetedadVertising，understandsthef．ormsofonlineadVertisingandtheirdif．f宅rencesandrespectiVecharacteristics，andthenstudiesmicroblog．basedadVertisingfromtwoangles，namelyValuesandadVertisin

5、gtactics．WhenstudyingtheValuesofmicroblog—basedadVertising，itenlphasizesanalyzingitscommunicationValueandcommercialValue．Currenttacticsformicroblog-basedadVenisingmainlyincludemicroblogtopics，microblog-basedtargetedadVertisingandmicroblog-basedinteractiVeadVertising．Thispaperf

6、．ocusesOnmicroblOg—basedtargetedadVertising．Secondly，basedontheestablishmentofthemicroblog-basedtargetedadVertisingsystem，itanalyzesandexplainsnewtechnologies，includingwebcrawlerprinciple，wordsegmentationprincipleandwebpageanalytictechniques，andproductstobeusedinsuchestablishm

7、ent；andanalyzestheoVerallstructureandfhnctionsofthesystem．Italsodesignsandimplementsindetailthewebcrawlersystem，wordsegmentationsystem，adVertisingsystem，monitoringsystemanda11ti-cheatsystem．Thispaper，bystudyingmicroblog—basedtargetedadVertising，deepenstheunderstandingofthemicr

8、oblogplatformandaccumulatescertainexperienceinanalyzinguserbe