nn园林集团发展战略研究

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1、NNGardenGroupDeveIopmentStrategyResearchABSTRACTWiththedevelopmentofeconomy,citychangesacourseaccelerate，countryandthesocietyfromallwalksoflifetotheecologicalenvironmentseriouslymoreandmorehigh，SOasthe’’greening”thecity’Scomprehensiveenvironmentalmeasures，imp

2、rovetheecologicalenvironmentisthemostdirectway·citylandscapingindustrygotunprecedentedattention，thegovernmentandthepublicallincreaseonlandscapeconstructionmanagementneeds，SOthemarkethasenteredaperiodofrapiddevelopmentofgardens．Atthesametime，theintegrationofst

3、ate—ownedassetsinsimilarbusinesses，andmarketoperationofacertainrelationshipbetweentheresource，buildawholly-ownedstate—ownedlargeenterprisegroupsinrecentyearsisoneofthedevelopmenttrendsofthereformofinstitutions，NNgardengroupthatisinthiscontextisestablishedfini

4、sh，duetoformationofashortertime，reformeffortshavealsobeenpreserved，intheorganizationalstructure，management，thefuturedevelopmenttargetanddevelopmentstrategyareinthe呐state，therearesomeproblems，thisarticleonthecurrentsituationofgroupconductedacomprehensivestudy,

5、collectedlargeamountsofdataandinformation，theuseofstrategicmanagement，operationsmanagement，organizationalbehavior,humanresourcemanagement，marketingandotherrelatedtheories，andincombination、析thmeinthegardensystemwimmanyyearsofworktheaccumulationofexperience，thr

6、oughtheextemalmacro—environmentanalysis，industryenvironment，theinternalresourcessummaryscanningandthecorecompetitivenessofenterprisesanalysis，businessanalysis，findouttheGardenGroupisfacingtheopportunity,threatandtheiradvantages，disadvantages，andtodeterminethe

7、enterprisefuturedevelopmenttarget，andbasedonthisgoal，explorebusinessinorganizationstructure，businesssetting，humanresource，scientificresearchandinnovationetctoTakemeasuresandshouldchangemethod，clearthegrouphowtooperateandmanagethebasictrainofthought．Theenterpr

8、isestrategymanagementresearchonthegroup’Sfuturedevelopmentstrategyforscientificandrationalanalysis，facilitatesthepracticalwork，itisnecessaryandhaspositivesignificance，attheSalTIetimeonmor