2006 Getting Real EN.pdf

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1、GettingRealThesmarter,faster,easierwaytobuildasuccessfulwebapplicationby37signalsThisbookwaspreparedforPatMcCarthyandupto10co-workers.Copyright©2006by37signalsAllrightsreserved.Nopartofthisbookmaybereproducedinanyformorbyanyelectronicormechanicalmeans,includinginformationstorageandretrieva

2、lsystems,withoutpermissioninwritingfrom37signals,exceptbyareviewerwhomayquotebriefpassagesinareview.FirsteditionThisbookwaspreparedforPatMcCarthyandupto10co-workers.Contents1Introduction2WhatisGettingReal?6About37signals9Caveats,disclaimers,andotherpreemptivestrikes12TheStartingLine13Build

3、Less14What’sYourProblem?17FundYourself19FixTimeandBudget,FlexScope21HaveanEnemy24ItShouldn’tbeaChore25StayLean26LessMass29LowerYourCostofChange31TheThreeMusketeers33EmbraceConstraints35BeYourself37Priorities38What’stheBigIdea40IgnoreDetailsEarlyOn42It’saProblemWhenIt’saProblem43HiretheRigh

4、tCustomers44ScaleLater46MakeOpinionatedSoftwareThisbookwaspreparedforPatMcCarthyandupto10co-workers.47FeatureSelection48Half,NotHalf-Assed49ItJustDoesn’tMatter51StartWithNo53HiddenCosts54CanYouHandleIt?55HumanSolutions56ForgetFeatureRequests58HoldtheMayo59Process60RacetoRunningSoftware62Ri

5、nseandRepeat64FromIdeatoImplementation66AvoidPreferences68“Done!”70TestintheWild72ShrinkYourTime75TheOrganization76Unity77AloneTime79MeetingsAreToxic81SeekandCelebrateSmallVictories82Staffing83HireLessandHireLater85KicktheTires86Actions,NotWords88GetWellRoundedIndividuals89YouCan’tFakeEnthus

6、iasm90Wordsmiths91InterfaceDesign92InterfaceFirst94EpicenterDesignThisbookwaspreparedforPatMcCarthyandupto10co-workers.96ThreeStateSolution97TheBlankSlate99GetDefensive100ContextOverConsistency101CopywritingisInterfaceDesign102OneInterface103Code104LessSoftware107OptimizeforHappiness109Cod

7、eSpeaks111ManageDebt112OpenDoors114Words115There’sNothingFunctionalaboutaFunctionalSpec118Don’tDoDeadDocuments120TellMeaQuickStory121UseRealWords123PersonifyYourProduct124PricingandSignup125FreeSamples127EasyOn,EasyOff129SillyRabbit,TricksareforKids130ASofterBu