mg环境下axitime公司财务战略的制定与实施

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1、万方数据分类号UDC学位论文MG环境下AXITlME公司财务战略的制定与实施作者姓名：杨光指导教师：俞竹超副教授马钦海教授东北大学工商管理学院申请学位级别：硕士学科类别：管理学学科专业名称：工商管理(专业学位)论文提交日期：2013年5月27日论文答辩日期：2013年6月4日学位授予日期：答辩委员会主席：许慧敏副教授评阅人：曹德芳副教授于冰高级经济师东北大学2013年5月万方数据AThesisfortheDegreeofMasterinBusinessAdministrationResearchontheFormulationandIm

2、plementationofFinancialstmtegyofAXITIM[EinManagementGamebyYa岫gGu锄gSupervisor：AssociateProfcssorYUZhuc：ha0NoI．theastemUnive瑙i锣May2013万方数据万方数据万方数据东北大学硕士学位论文ABSTRACTAbstractMG(ManagementGame)isaManagementpracticecoursesoperatinginaninteractivesimulationofthedevelopmentofthe

3、IntemetManagementsystemdevelopedbyAmerica’SCarnegieMellonuniversity(CMU)．Theinteractivesimulationoperatingsystemcreatethevirtualmarkettoalargenumberclosetotherealityofthedata，andallowstudentsinthesystemtocarryoutthecontinuoussimulationoperatingpracticeformanyyears．MGcour

4、sesatNortheasternUniversityisbasedonthepracticalenterprisemanagementproject．AXitimeCO．，LTDisoneofavirtualcompanysetupbyNortheastemUniversityforgrade2010MBAstudentsparticipatinginMGcourse．ThisvirtualcompanyproducesHigh—endproduct“Feel”andandlow-endbrand“Change”，amanagemen

5、tteamconsigingbyfivemembersrespectivelyactingasCEO，COO，CFO，high-endbrandsCMOandlow-endbrandsCMO．Thiscompanyhandlingtwobrandswristwatchesbythe5-member-teamresponsiblingforthecompany’Sproduction，marketingandfinancemanagement．Inthispaper,theauthoractasafmancialvicePresident

6、(CFO)inthiscompany，responsibleforthecompany’Soverallfinancialstrategyanalysisplanning，formulation，implementationandadjustment．Thisarticlefirstanalyzetheindustrialenvironmentrelatingthecompany’Sfinancialstrategic，withthehelpofthetoolSWOTmatrixanalysistosummarizethecompany

7、’Sdevelopmentenvironmentandfinancialconditions，toformulatethecompany’Sfmancialgoals，consideringthecompany’Soveralldevelopmentstrategictofinalizethecompany’Sfinancialstrategy．Nextintroducethesituationsofthecompanyfinancialstrategiesperformancefortheyearof2012-2014，includi

8、ngfinancingstrategy,investmentstrategy,dividenddistributionstrategy,etc．．Accordingtotheoperatingresults