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ID:34471042
大小:1.89 MB
页数:54页
时间:2019-03-06
《青岛市外籍游客医疗旅游需求调查分析》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、青岛市外籍游客医疗旅游意愿调查分析摘要目的调查青岛市入境外籍游客对医疗旅游的需求状况,并分析其个人影响因素。方法采用简单随机抽样方法,从青岛市具备涉外资质的5家旅行社2011年7月至9月来青外籍旅行团中,每家旅行社每月抽取3个团,共45个团640例游客,对其进行问卷调查,并对数据进行单因素分析(Pearson)C2检验)和logistic回归分析。结果外籍游客对青岛市医疗旅游的意愿需求中,有需求意愿者393人(62.8%),单因素分析显示年龄、国籍、教育程度、自评健康、了解度、医疗旅游史与意愿需
2、求具有统计学意义(x2=14.129’141.871,P3、尸4、1.3%)、亲友介绍55人(8.8%),单因素分析显示性别、国籍、了解度、医疗旅游史与信息途径需求具有统计学意义(x2=30.221,P5、翻译人才队伍建设,创建青岛市医疗旅游品牌,促进青岛市医疗旅游可持续发展。硕士研究生:孙静(护理学)指导教师:沈贵荣副教授关键词:青岛;外籍游客;医疗旅游;需求ForeignToulists’demandforMedicalTourism:AnInvestigationofQingdaoAbstractobjectivetoinvestigateforeigntoudsts’demandformedicaltourisminQingdaoandanalysispersonalfactors.Met6、hodswithsimplerandomsampling,640foreigntouristswereselectedforquestionnaireinvestigationfromfiveinternationaltravelagenciesofQingdaofromJulytoSeptember201l,andusingSPSS17.0totakesinglefactoranalysis(PearsonxZtest)andbinarylogisticregressionanalysis.R7、esults391cases(62.46%)tookthedemandofmedicaltourismand144cases(23.01%)attendedmedicaltourism;thesinglefactoranalysisshowedthatage,nationality,education,self-ratedhealth,degreeofunderstanding,medicaltourismhistoryarenotindependentwithintention(X2=14.18、29~141.871,P<0.Olr),andthedistributionsofage,self-ratedhealth,degreeofunderstandingintwocategoriesofintentionwerestatisticallysignificant(尸<0.01).Categoriesofdemand:Westemmedicinetreatment53(8.5%),Chinesemedicinetreatment407(65%),convalesce50(8%),Chi
3、尸4、1.3%)、亲友介绍55人(8.8%),单因素分析显示性别、国籍、了解度、医疗旅游史与信息途径需求具有统计学意义(x2=30.221,P5、翻译人才队伍建设,创建青岛市医疗旅游品牌,促进青岛市医疗旅游可持续发展。硕士研究生:孙静(护理学)指导教师:沈贵荣副教授关键词:青岛;外籍游客;医疗旅游;需求ForeignToulists’demandforMedicalTourism:AnInvestigationofQingdaoAbstractobjectivetoinvestigateforeigntoudsts’demandformedicaltourisminQingdaoandanalysispersonalfactors.Met6、hodswithsimplerandomsampling,640foreigntouristswereselectedforquestionnaireinvestigationfromfiveinternationaltravelagenciesofQingdaofromJulytoSeptember201l,andusingSPSS17.0totakesinglefactoranalysis(PearsonxZtest)andbinarylogisticregressionanalysis.R7、esults391cases(62.46%)tookthedemandofmedicaltourismand144cases(23.01%)attendedmedicaltourism;thesinglefactoranalysisshowedthatage,nationality,education,self-ratedhealth,degreeofunderstanding,medicaltourismhistoryarenotindependentwithintention(X2=14.18、29~141.871,P<0.Olr),andthedistributionsofage,self-ratedhealth,degreeofunderstandingintwocategoriesofintentionwerestatisticallysignificant(尸<0.01).Categoriesofdemand:Westemmedicinetreatment53(8.5%),Chinesemedicinetreatment407(65%),convalesce50(8%),Chi
4、1.3%)、亲友介绍55人(8.8%),单因素分析显示性别、国籍、了解度、医疗旅游史与信息途径需求具有统计学意义(x2=30.221,P5、翻译人才队伍建设,创建青岛市医疗旅游品牌,促进青岛市医疗旅游可持续发展。硕士研究生:孙静(护理学)指导教师:沈贵荣副教授关键词:青岛;外籍游客;医疗旅游;需求ForeignToulists’demandforMedicalTourism:AnInvestigationofQingdaoAbstractobjectivetoinvestigateforeigntoudsts’demandformedicaltourisminQingdaoandanalysispersonalfactors.Met6、hodswithsimplerandomsampling,640foreigntouristswereselectedforquestionnaireinvestigationfromfiveinternationaltravelagenciesofQingdaofromJulytoSeptember201l,andusingSPSS17.0totakesinglefactoranalysis(PearsonxZtest)andbinarylogisticregressionanalysis.R7、esults391cases(62.46%)tookthedemandofmedicaltourismand144cases(23.01%)attendedmedicaltourism;thesinglefactoranalysisshowedthatage,nationality,education,self-ratedhealth,degreeofunderstanding,medicaltourismhistoryarenotindependentwithintention(X2=14.18、29~141.871,P<0.Olr),andthedistributionsofage,self-ratedhealth,degreeofunderstandingintwocategoriesofintentionwerestatisticallysignificant(尸<0.01).Categoriesofdemand:Westemmedicinetreatment53(8.5%),Chinesemedicinetreatment407(65%),convalesce50(8%),Chi
5、翻译人才队伍建设,创建青岛市医疗旅游品牌,促进青岛市医疗旅游可持续发展。硕士研究生:孙静(护理学)指导教师:沈贵荣副教授关键词:青岛;外籍游客;医疗旅游;需求ForeignToulists’demandforMedicalTourism:AnInvestigationofQingdaoAbstractobjectivetoinvestigateforeigntoudsts’demandformedicaltourisminQingdaoandanalysispersonalfactors.Met
6、hodswithsimplerandomsampling,640foreigntouristswereselectedforquestionnaireinvestigationfromfiveinternationaltravelagenciesofQingdaofromJulytoSeptember201l,andusingSPSS17.0totakesinglefactoranalysis(PearsonxZtest)andbinarylogisticregressionanalysis.R
7、esults391cases(62.46%)tookthedemandofmedicaltourismand144cases(23.01%)attendedmedicaltourism;thesinglefactoranalysisshowedthatage,nationality,education,self-ratedhealth,degreeofunderstanding,medicaltourismhistoryarenotindependentwithintention(X2=14.1
8、29~141.871,P<0.Olr),andthedistributionsofage,self-ratedhealth,degreeofunderstandingintwocategoriesofintentionwerestatisticallysignificant(尸<0.01).Categoriesofdemand:Westemmedicinetreatment53(8.5%),Chinesemedicinetreatment407(65%),convalesce50(8%),Chi
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