我国旅游房地产发展探析

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1、我国旅游房地产发展探析工商管理：晏福熙摘要旅游房地产是将旅游业和房地产业相结合的新兴房地产形式。本文即针对小城镇旅游房地产这一特殊的产品类型，具体分析了旅游房地产的概念、发展形势和分类，介绍了旅游房地产开发条件和因素，重点总结了旅游房地产开发的市场定位的三个方向和需要注意的问题。三个方向具体是：以本地消费群体为主的景观住宅开发，以周边临近消费群体为主的度假产品开发，消费群体更为广泛的综合性旅游房地产开发。并对这三个开发方向进行了典型案例比较分析。指出的旅游房地产开发需要注意的问题具体包括：制订明确的规划规范、加

2、强对风景区资源的管理、开辟多层面的客户群体、寻求适宜的旅游项目、完善相应的经营管理措施等方面。关键词：旅游房地产; 发展方向；市场定位TheDevelopmentofTourismRealEstateinChinaBusinessAdministration:YanFu-xiAbstractRealestateisanewformoftourismrealestatewillbeacombinationoftourismandrealestate.Thisarticleisaimedatthesmalltown

3、tourismrealestatethisparticulartypeofproduct,adetailedanalysisoftheconceptoftourismrealestate,developmentofthesituationandclassification,introducedtourismrealestatedevelopmentconditionsandfactors,focusingonthreedirectionssummarizedtourismrealestatedevelopmen

4、tandmarketpositioningissuesthatneedattention.Specificallyinthreedirections:tothelocalconsumergroupsdominatedthelandscapeofresidentialdevelopmentinthesurroundingresortnearthemainconsumergroupsinproductdevelopment,consumergroups,thebroadercomprehensivetourismr

5、ealestatedevelopment.Andthedevelopmentofthesethreedirectionsaretypicalcasescomparativeanalysis.Tourismrealestatedevelopmentissuespointedtonoteinclude:thedevelopmentofclearplanningnorms,strengthenthemanagementofscenicresources,openupmulti-levelofcustomergroup

6、s,seekappropriatetourismprojects,improverelevantaspectsofthemanagementmeasures.Keywords: tourismrealestate;developmentdirection;marketpositioning目录一、绪论...........................................................................................................

7、................ 4二、旅游房地产的概念、发展形势和分类................................................................... 4（一）旅游房地产的起源和含义............................................................................ 4（二）旅游房地产的发展形式................................................

8、................................ 5（三）旅游房地产的分类........................................................................................ 6三、旅游房地产开发条件和推动因素...........................................