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1、北大教育经济研究（电子季刊）第3卷第4期EconomicsofEducationResearch(Beida)（总第9期）北京大学教育经济研究所主办InstituteofEconomicsofEducation,Peking2005年12月University主编：闵维方；副主编：丁小浩闫凤桥；本期执行主编：岳昌君ManagingStrategicChangeinGDUFSintheTransitionfromElitetoMassSystemofHigherEducation北京大学教育学院教育经济与管理Ed.D博士生广东外语外贸大学英语教育学院英语副教授周富强ABSTRACT：T

2、hepaperpresentsthesituationofChineseteaching-leduniversitiesinthetransitionfromelitetomasssystemofhighereducation,whichcharacterizesasrapidexpansionandincreasinglyfinancialdecreasingbecauseofbudgetconstraints.ItemphasizestheimportanceofmanagingstrategicchangeinChineseteaching-leduniversitiesint

3、hetransitionwithinthecontext.TheresultsofthisstudyindicatethatthestrategicchangeinChineseteaching-leduniversitiesappearstobeenvironmentallydriven.Variousfactorsdrivetheuniversitiestomakesystem-widechanges.Byexaminingtheliterature,thepaperimpliesthathighereducationmanagersshouldemphasizestrategi

4、cthinking,payspecialattentiontostrategicmanagementandbeflexibleinstrategicplanninginmanagingstrategicchange.Usingqualitativeinquiry,thepapertakesGuangdonguniversityofForeignStudiesinChina(GDUFS)asacasestudy.Itspecifiestheinquirywiththestrategicanalysis(missionstatementsanalysis,externalfactorsa

5、nalysis,internalfactorsanalysis,stakeholdersanalysisandstrategicdilemmaanalysis)andmanagementofstrategicchange(managingtransition,managingtransiformationalleadership,implementationofchangeandmanagingthechangeofculture)oftheuniversity.ItshowsthatGDUFShasbeenexperiencingthestrategicchangewithitss

6、trengths,weaknesses,opportunitiesandthreats.ItsuggeststhattheuniversityshouldenhancethefundamentalchangeofitscultureinordertosucceedinmanagingthestrategicchangeinthetransitionfromelitetomasssystemofhighereducationinChina.第3卷第4期北大教育经济研究（电子季刊）（总第9期）EconomicsofEducationResearch(Beida)2005年12月1.INT

7、RODUCTIONTheGreekphilosopherHeraclitussaid,“Thereisnothingpermanentexceptchange.”Changeisanevengreaterrealityincontemporarylife;itisoccurringatanacceleratedpace(Toffler,1970).Highereducationworldwideisintheprocessofrapidchange.The