cb assignment june 2010new

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1、INTERNATIONALADVANCEDDIPLOMAINBUSINESSMODULE:CONSUMERBEHAVIOURASSIGNMENTTITLE:“AIR,THELASTADDEDVALUEPRODUCT!”JUNE2010ImportantNotes:∑PleaserefertotheAssignmentPresentationRequirementsforadviceonhowtosetoutyourassignment.ThesecanbefoundontheNCCEducationCampus.Scrolldownthelefthandsideof

2、thescreenuntilyoureachPersonalSupport.Clickonthis,andthenonPoliciesandAdvice.YouwillfindtheAssignmentPresentationRequirementsundertheAdvicesection.∑YoumustfamiliariseyourselfwiththeNCCEducationAcademicDishonestyandPlagiarismPolicyandensurethatyouacknowledgeallthesourceswhichyouuseinyou

3、rwork.ThepolicyisavailableonCampus.Followtheinstructionsabove,butclickonPoliciesratherthanAdvice.∑Youmustcompletethe‘StatementandConfirmationofOwnWork’.TheformisavailableonthePoliciessectionofCampus.ScrolldownthelefthandsideuntilyoureachPersonalSupport.ClickonthisandthenclickonPolicies

4、andAdvice.∑Pleasemakeanoteoftherecommendedwordcount.Youcouldlosemarksifyouwrite10%moreorlessthanthis.∑Youmustsubmitapapercopyanddigitalcopy(ondiskorsimilarlyacceptablemedium).Mediacontainingviruses,ormediawhichcannotberundirectly,willresultinafailgradebeingawardedforthismodule.∑Allelec

5、tronicmediawillbecheckedforplagiarism.Marker'scomments:Moderator'scomments:Mark:ModeratedFinalMark:Mark:ConsumerBehaviourNJJune2010Final©NCCEducation2010IntroductionDaveClementswasagreatbelieverinchallengingthecollectivewisdomofothers,sowhenamarketingconsultantfriendsuggesteditwasdiffi

6、cult,toaddvaluetoair,itrepresentedachallengeratherthananacceptedtruth.ThecontextoftheirconversationhadbeenthedevelopmentofDave’sbusiness,PatioHeatersLtd,whichhehadstartedupfiveyearsagoandwhichthrivedontheincreasingdesireofpeople,inallclimates,toembraceanoutsidelifestylefortheirrecreati

7、onandleisureactivities.ThenotionthatyoucannotaddvaluetoairsetDavethinkingonatangentialpath,lookingatwaysinwhichyoumightaddvaluetoabasicfreeproduct,andindoingsochargeforit!Hesurmisedhealreadywentpartwayinaddingvaluethroughheat“Isellhotair”hewouldoftensay,suggestinghispatioheatersprovi