日本儿童消费品包装设计研究

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1、分类号密级UDC编号10736硕士学位论文日本儿童消费品包装设计研究研究生姓名：王艳指导教师姓名、职称：李凤琴副教授专业名称：艺术学研究方向：艺术设计研究二〇一三年五月日本儿童消费品包装设计研究TheStudyofPackagingDesigninJapaneseChildren’sConsumptions王艳WangYan目录中文摘要...................................................................................................................

2、..................IAbstract...................................................................................................................................II1．绪论........................................................................................................................

3、......11.1选题意义.....................................................................................................................11.2研究对象、内容与方法.............................................................................................32．日本包装设计的文化背景................................

4、................................................................42.1地理环境和经济发展的影响.....................................................................................42.2大和民族宗教文化和传统绘画的影响.....................................................................62.3中国文化对日本包装的影响..............

5、.......................................................................93．儿童消费群体的心理因素分析........................................................................................113.1儿童心理特征分析................................................................................................

6、...113.1.1儿童的界定....................................................................................................113.1.2不同年龄段的儿童心理特征概述................................................................113.2儿童群体的消费心理与消费行为分析...............................................................

7、....123.2.1儿童群体的消费心理分析............................................................................123.2.2儿童群体的消费行为分析............................................................................143.3儿童群体审美特征分析.............................................................................

8、............