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1、华中科技大学硕士学位论文AbstractThenewmedia,especiallysocialmedia,，afteritsbirthhasdevelopedveryrapidly..Andthisshockstheworld.Microblogbeingatypicalrepresentativeofthetype,itsdisseminationisextremelysimple,fastandefficient,hasbecomeoneofthemosteffectivepublicrelationstools.Thepowerofthespre
2、adofthemicroblogisnotonlyrecognizedandusedbyenterprises,moreandmorecountriesalsouseitaspublicdiplomacytools.Atpresent,inthemajormicrobloggingplatform,therearealotofforeignagenciesopeningmicrobloggingaccount,theexpectationofusingmicrobloggingistoestablishreal-timeandefficienttwo-w
3、aycommunicationwithaudience.Althoughpartoftheembassymicrobloggingoperationisverysuccessful,butalotofEmbassyMicrobloggingoverallconstructionisstillrelativelybackward,lackofcorrespondingtheoreticalandpracticalguidance,showtheunevenlevelofthesituation.Thisstudycomprehensivelyusesemp
4、iricalresearchandcasestudymethod,themultidimension,thewholeaspectoftheresearchembassymicroblogoperationstatusquo.Atthetheoreticallevel,thispaperaffirmsinthefiveprinciplesofthedialoguetheory,andmicroblogthewaterphaseserviceprincipleis"toretaintheaudience".Thereasonisthatitiscapabl
5、eofcommunicationsubjectsandobjectmanufacturingmoremorefreespacefordialogue.Inpractice,throughcomprehensiveanalysisoftheembassymicroblogging,ontheonehand,firstofalltointheideologicalawarenesstotheimportanceofmicrobloggingdiplomacytorealizeitinthecountrytoimprovethelevelofexternalp
6、ublicrelations.Shapingtheimageofthestatepower;ontheotherhand,mustbeawareofmicroblogginguniqueattributes,itisnotasingleinformationreleaseway,isnotaone-wayinformationpropagandatool,besuretomakeitplayanaturaladvantage,becomepublicorganizationtoestablishatwo-waydialogueandcommunicati
7、onplatform,whichalsocandoinmicrobloggingideaswillenhancetheimportanceoftoandothertraditionalonlinemediathesamelevelandthesameheight.II华中科技大学硕士学位论文ThisarticlejoinstheUnitedStatesEmbassymicrobloggingcaseforanalysis,andfromdifferentlevelsproposeddialogueembassymicrobloggingcommunica
8、tionstrategyinaseriesofrecommendations,h
