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ID:34222649
大小:3.68 MB
页数:59页
时间:2019-03-04
《xhsd公司的微博营销策略研究》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库。
1、ABSTRACTMICRoBLoGMARKETINGSTRATEGYoFXHSDInthemodeoftransmissionandthetransmissioncharacteristics,etc.,microbloghasincomparableadvantagesoftraditionalmedia,moreandmoreusersbegintogathertothemicroblogplatform.Growingusergroupsandvastamountsofinformationontheonehandshowthecommercialvalueofmicrob
2、logasasocialplatform,butalsolaidagoodfoundationforenterprisestocarryoutthemicroblogmarketing.Anyenterprisecanbefreeandequaladdtotheplatform,branddirectinteractionwithconsumers.Competitionofthebookmarketinourcountryisincreasinglyfierce,bookinventoryincreaseandsinglevarietiessharpdeclineinbooks
3、alesaremoreandmorehil曲lighted.Bookmarketingisthecenterandthefirsttaskofpublishinganddistributionenterprisesmanagement,thetraditionalmarketingstrategygraduallylostitsoriginalfunction.Publishinganddistributionenterpriseshavetoseekbreakthrough,makefulluseOitsresources,combinedwiththemodernmarket
4、ingidea,changethercsourecadvantagesintomarketadvantages,laidthedemandofconsumerastheguidancetocarryoutthemarketwork.Inthisenvironment,traditionalpublishinganddistributionenterpriseshavetochoosethemodelofmicroblogmarketing,linkthereader、enterprisesandmarketcloselythroughthemicroblogplatform.Th
5、erearesomebooksellersappliedmicroblogmarkettothebooksales,andachievedaremarkablesuccess,buttheinfluenceinthereaderisnotobvious,manyreadershavenotrealizedthattheycanfindbookinformationthroughthemicroblog.Moreandmorepublishinganddistributionenterpriseschosethemicroblogcarlpromotethefurtherdevel
6、opmentofthebookmarketing.Firstly,theauthorintroducethemicroblogmarketingresearchathomeandabroad,analyzeadvantagesanddisadvantages,pointouttheproblemsexistinginpractice.Secondly,expoundthebasicinformation、problemsofXHSDcompany,andthenanalyzetheenvironmentandopportunities.Thirdly,introducesomes
7、uccessfulcasesofmicroblogmarketing,summarizeexperiencestoXHSD.Fourthly,onthebasisoftheaboveanalysisandresearch,structureamicroblogmarketingstrategysystemforXHSD.KEYWORDS:Microblogmarketing;Bookmarketing;Publishinganddistributionenterprise;str
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