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1、Howyourcommunicationcaninspireactionandgetresults!TheLeader’sVoice(BoydClarkeandRonCrossland/TomPetersPress,SelectBooks/July2002/169Pages/$21.95)국내미출간세계베스트셀러(NBS)서비스는(주)네오넷코리아가해외에서저작권자와의저작권계약을통해,영미권,일본,중국의경제·경영및정치서적의베스트셀러,스테디셀러의핵심내용을간략하게정리한요약(Summary)정보입니다.저작권법에의하여(주)네오
2、넷코리아의정식인가없이무단전재,무단복제및전송을할수없으며,모든출판권과전송권은저작권자에게있음을알려드립니다.TheLeader’sVoiceHowyourcommunicationcaninspireactionandgetresults!TheBigIdeaEveryleaderhas,atonetimeoranother,madethesefourfatalassumptions:1.Assumingconstituentshaveunderstoodthemessage2.Assumingconstituentsagreet
3、othemessage3.Assumingconstituentscareaboutthemessage4.AssumingconstituentswillactaccordinglyWeareonlyhuman,andleaderssometimesassumethemessagehasgottenthroughandcommunicationhastakenplace.Moreoftenthannot,thereisabreakdown.Whetherothersmaytailorthemessagetosuittheirownp
4、ersonalagendasorarefeelingdisconnected,asalmosthalfofworkingAmericansfeeltowardstheircompanyororganization,thisbookfocusesonhowindividualleaderscanachieveresultsthroughbigideasinvolvingcreatingbetterstrategicalignment,greatercredibility,andclarity.Communicatingtotheread
5、erinvividreal-worldexampleswhilesupportingitwithfactsbasedon20yearsofleadershipconsulting,theauthorsbreakdowntheprinciplesinsimplelanguagewhilehittinghomethroughstoriesofinspiration.BeginningwiththebigideaattheendOurforefatherswerefarmers.Ourfatherswereindustrialistsand
6、builders.Todayweareinformationproviders.Thegoldenageoftalenthascome.Leaderswholacktheknowledgeandcommunicationskills,thosewhocannotbalancefactswithhumanemotion,andsignificanceinsymbols,willleadtheircompaniesintoablindalley.Inventingthenewworldofwork"Fortheforeseeablefut
7、ure,informationwillbethebusinessresourceandinnovationthework."1.TheLeader'sVoiceModelThemosteffectivecommunicatorsusethreeessentialchannelstoconveyimportantleadershipmessagestoovercomethefourfatalassumptions.Thesechannelsarethe...-2-FactualEmotionalSymbolicTodevelopy
8、ourleader'svoiceyouneedtogainclarityintheseareasaswell:AuthenticityWhoamIasaleader?Whatdrivesme?WhatdoItrulyb
