《咨询工具大全》doc版

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1、五种力量模型...................................................................................................................1利益相关者分析...............................................................................................................3雷达图................................................

2、...............................................................................5公司业务组合矩阵...........................................................................................................9内部环境--SWOT分析法...................................................................................

3、...........11市场营销4PS-4CS--4RS................................................................................................12产品生命周期战略.........................................................................................................14产品组合策略............................................

4、.....................................................................17服务营销.........................................................................................................................18关系营销..........................................................................................

5、...............................20价格敏感性测试法.........................................................................................................23客户关系管理.................................................................................................................24绿色营销...................

6、......................................................................................................27马尔科夫转移矩阵法.....................................................................................................29品牌策略........................................................................

7、.................................................30网络营销.........................................................................................................................32整合营销..................................................................