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1、ABSTRACTABSTRACTDramaturgicaltheoryisputtedforwardbythefamousAmericansociologistGoffman,whichisanimportantpartofthesymbolicinteractiontheory.Thetheorynotedthatsociallifeisastage,asthestagetheperformers,socialmembersareconcernedabouttheshapewhichcanbeacceptedbythesocialaudiences.InthesocietyofInte
2、rnet,theaudiencesshowsignificantchangesinthefieldofnetwork,theoriginaldirectface-to-facecommunicationisreplacedbyavirtualindirectway,socialmediausers'mentalmotivationandbehaviorarealsopresentsnewcharacteristics.Wechatisusedtosendinformationbetweentheaudiences,itisthetoolandplatformwhichpeoplecanS
3、harestreamingmediacontent,withthecontinuousdevelopmentofmobileintelligentcarrier,wechathasbecomethemostpopularsocialnetworkingapplications.Inrecentdays,personalinformationisnotonlyreleasedinthewayof"church",atthesametime,itisthe"bazaar"whereuserscanpresentmyself;Notonlydoesitprovidemarketingandve
4、hiclesfororganizationsandindividuals,itisalsoahotbedfornominateperformedbehaviors.Howtocultivatehealthybehaviorsoftheaudienceatthefrontdeskfromthebackground,isanimportanttopicofthecurrentresearchonwechat.ThisarticleisbasedonthebackgroundofChinesesocialtransformation,writertakesuseofGoffman'spropo
5、sedtheoreticalframeworktostudythebehaviorsofwechatuserfromthemacroandmicroAnglerespectively.Onthechoiceofresearchmethod,thepaperusesthestudymethodsofvirtualethnography,inductiveanddeductive,contentanalysisandresearchofcase,thearticlemainlyinquirythebasicsituationofwechatuserandbackgroundactivitie
6、ssuchasgraphicrepresentation,atthesametime,thispaperpointedoutthathowtosolvethemainproblems:WiththetransformationofChinesesociety,thecharacteristicsofthevirtualspaceshowsinteractioninthesocialenvironmentandtheroleofcarrier;Thebehaviorisdominatedbyknowledge,thepaperanalyzesthepsychologicalmotivati
7、onofusers’behaviorsinthemediabyuseofthetheoryofGoffman;Inordertoobtainotheruser'sidentity,usersusewhatkindofbehaviormodeltomanageandcoordinateownimageatthefrontdesk;Thisarticlesortsoutthebehavioroftheuseratthefrontdesk