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1、华中科技大学硕士学位论文AbstractWiththequickprocessofcommercialismofmicroblog,E-commerce,enterpriseandmarketingserviceinstitution,withothertraditionalcompanymoveintothisplatform,themicroblogcommercialecosystemhasbuilt,consequently,theuseroftheplatformisdiversified.
2、Formtheangleofcommunication,asamedia,microblogisachanneltoconnectthecompaniesandusers.Comparedwiththetraditionalmedium,microbloghassomeuniquefeatures,suchastimely,interactive,andabundantinformation.Moreimportantly,theaudienceneverplayasoleroleofreceivin
3、ginformation,theycanfeedback,evencreatenewcontent.AsNegropontesaidinBeingDigitalMassmediaisturningintoatwo-wayflowofpersonalinformationisnolonger'pushto'consumers,peoplewillneedinformation'pullout',andtoparticipateinthecreationofinformationactivities”.T
4、hefunctionofforwardingandcommentsuppliesaeasywaytodealwithinformation,anddecidethecontenttopics.Intheeraofmicroblog,thefeatureofaudience-generatedcontentisfullycleared.Thisthesisfocusesonmicroblogusers,andbyanalysingthecommentcontentandforwardingmessage
5、offivecompanieswhichcanberegardedthehundredthfamousenterprisesandoneofworldfivehundredcompanieswithcontentanalysismethod,wehavefoundthat,theusersofbrandmicroblogaimtoshareinformation,proposequestion,confirm,andcomplement.Inthecomment,theusersrevealthepo
6、sitiveemotions.Theusersliketosharetheinformationwhichcontainthepromotionortheproductinformation.Andtheyinclinetoshareinformationduringtheafternoonand9’clockto12’clockatp.m.what’smore,thesharingbehavioralwaystakesatweekday.Thisessaycontainsfiveparts.Thei
7、ntroductionistheopeningarticlewhichtointroducethesetting,theaimandthemeaning.Thenextisliteraturereview,toreviewtheII万方数据华中科技大学硕士学位论文researchoftheformerscholars.Thethirdpartisresearchdesign,topresenttheresearchthemethod,theresearchquestionsanddealingwith
8、thedata.Theforthpartistheconclusion,toexhibitthestatisticalanalysis.Andthelastistheconclusionandoutlook.Keywords:BrandmicroblogCommentandforwardcontentanalysisUserbehaviorIII万方数据华中科技大学硕士学位论文目录摘要...................................
