浅析标志设计元素变化

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1、.摘要近年来标志设计的方法以及表现样式都发生了很多新的变化，从中国的传统图案到简单的几何线条，再到幽默的卡通造型，我们必须随着社会的步伐而改变,但又要把其精神元素融入到标志设计中，无论是商品标志还是企业形象图标要具有文化性、时代性关键词：图腾；多维化；简约；国际化...目录前言·····················································································································1第一章绪论·············

2、···························································································2第一节标志的概述·····························································································2第二节标志的来历·········································································

3、·················2第二章标志的变化···········································································4第一节现代的标志··························································································4第二节标志设计元素的发展与变化···························································

4、··········5第三节标志设计元素的多维化·············································································6...第三章总结·························································································8参考文献·······································································

5、·························9附录（致谢）·········································································································10...前言标志设计的起源历史久远,从人类原始的生活中萌芽,经过人类社会不同阶段的发展,在工业化社会逐渐成熟,在当代的信息化社会中产生了深刻多样的变化。无论是标志设计的概念、功能、表现样式在这漫长的过程中都表现出不断的创新意识和发展成就,在日益变化的当代随着不同文化的交流更

6、加紧密、不同生活观念的层出不穷、新技术新工具的不断革新应用,标志设计也呈现除了当代设计表现新的趋势:以往单一的设计法则被打破,固有的符号设计方法被解构,人们对于标志设计的评价产生了更丰富的标准。更多的设计作品回归人性的要求,体现出独特、新颖、绚丽的个性特质。这些变化是当代设计艺术的飞跃更是标志设计表现形式的彻底解放。...第一章绪论第一节标志的概述标志(logo)，是表明事物特征的记号。它以单纯、显著、易识别的物象、图形或文字符号为直观语言，除表示什么、代替什么之外，还具有表达意义、情感和指令行动等作用。标志,在现代汉语词典中的解释是:表明特征

7、的记号。总体各单位所具有的属性或特征称为标志。标志是一种精神文化的象征，随着商业全球化趋势的日渐加强，标志的设计质量已经被越来越多的客户所看重，有的大型企业已经意识到花重金去设计一个好标志是非常值得的，因为标志折射出的是企业的抽象视觉形象。对于广告设计公司来说，为客户设计精美的、有意义的标志已经不是我们的最终目的了。我们的标志设计定位是要为客户设计出“惊人”的标志。何为“惊人”？我们目前对它的诠释是“不同凡响”的，能够给观者留下视觉震撼的。第二节标志的来历　　标志的来历，可以追溯到上古时代的"图腾"。那时每个氏族和部落都选用一种认为与自己有特别

8、神秘关系的动物或自然物象作为本氏族或部落的特殊标记（即称之为图腾）。如女娲氏族以蛇为图腾，夏禹的祖先以黄熊为图腾，还有的以太阳、月亮、乌鸦为图腾。最初