广告专业英语考试参考

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1、单词部分33.targetmarket目标市场AAAA——AmericaAssociationOfAdvertisingAgencies美国广告代理商协会B2Bbusinesstobusinessadvertising——B2B广告PSApubIicserviceadvertising公益广告CEOChiefExecutiveOfficer首席执行官CFOChiefFinancialOfficer首席财务官PRpubIicreIations公共关系POPpoint-of-purchase焦点广告Clcorporateidentity企业

2、识别DMdirectmaiI直由［5广告FSIfree-standinginsert非装订广告插页AIDA——艾达法则DAGMAR——广告效果评估体系USPuniquesellingproposition独特销售主张BDIbranddeveIopmentindex品牌成长指数CDIcategorydeveIopmentindex¥肖量成长指数GPRsgrossratingpoints总收视点ROSrun-of-scheduIe非指定时段广告IMC——integratedmarketingcommunication整合营销传播VALSva

3、IuesandIifestylesresearch——价值观与生活方式研究advocacyadvertising倡导型广告commerciaIadvertising商业广告communicationprocess传播过程consumeradvertising消费品广告designs设计稿end-user最终用户、实际使用者industrialadvertising工业广告institutionaIadvertising社团机构广告media媒介massmedia大众媒介pitch提案34.tradeadvertising促销产品35.a

4、ccount客户项目、客户业务36.AccountExecutive客户主管、客服37.AccountServices客户部、客户服务38.advertiser广告主39.AdvertisingDepartment企业广告部40.agency广告代理商41.ArtDirector美术指导42.AssistantPartner董事助理43.cIient客户44.Copywriter广告撰稿人45.ManagementSupervisor管理督导46.marketshare市场占有率、市场份额47.ResearchDepartment调查部

5、48.TrafficDepartment流程协调部49.brainstorming头脑风暴法50.campaign广告攻势51.census普查52.commerciaIs影视广告片53.coupon赠券、折价券54.Iogo品牌标识55.mediabudget媒体预算56.mediamix媒体组合57.promotion推广用品58.SituationAnalysis背景分析59.slogan广告口号60.website主页、网站61.acquiescebias亲善偏向62.debranding品牌屏蔽测试、品牌建立、品牌塑造63.d

6、epthinterview深度访谈64.deskresearch案头调研65.doubIe-bIind双盲测试66.focusgroup焦点小组67.marketresearch市场调查68.paneI重复调查样本本群69.participant参与者70.sampIeerror抽样误差71.tabuIation统计制表72.acquisition兼并、并购73.communicationeyeIe传播循环（周期）74.competitor竞争者、对手75.contentintegration软性广告76.costeffective广告

7、成本效益贴身式营销、草retaiIadvertising零售商广告subIiminalpersuasion阈下劝月艮34.creative创意r.78.:gras根营销79.interactivemarketing交互式营销80.markets市场组合81.onlineadvertising在线广告82.positioning定位83.print平面广告媒体84.strategicphiIanthropy策略性公益事业85.targetaudience目标受众86.brandpartnership品牌搭档、联袂广告87.branding

8、品牌个性塑造88.co-marketing联袂营销89.directmarketing直销90.ecologicaIsponsorship生态主题赞助活I动91.eventpIanning活动策划92.ex