辽宁jl泳装（集团）有限公司竞争战略分析

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1、万方数据东北大学硕士学位论文AbstractTheLiaoningJLSwimwearCo．，LtdCompetitiveStrategyStudyAbstractLiaoningJLSwimsuit(Group)Co．Ltdisalarge-scaleSinoforeignjointventuresintheproductionandsaleofswimwearproducts．Asthebackwardinswimwearindustry，itcanquicklygrewintoaleadingenterpriseofLiaoningswimwearindustry，is

2、derivedfromitsuniqueformulationforthecompetitivenessofhighstrategicandoverallcompetitionstrategyofdevelopment．Duetotheoveralldemandforintemationalswimwearmarkethasdeclinedeachyearsincethefinancialcrisis，thecompanybegantocarryoutbusinesstransformationandtransfermarket，thetargetmarketfromfore

3、igntOdomestic，vigorouslydevelopthedomesticmarket，andtheintroductionofe-commerceservices，acceleratethetransformationandupgradingofenterprises．Thecompanyinthefaceofthedomesticmarketcompetitionanddisorderlysituation，howtOmakeenterprisesgetoutofdifficultiesandtalentshowingitselfinthecompetition

4、，isaveryseriousproblemnowfacingcompanies．Thispaperfirstonthesilverasthefundamentalconditionofthecompanywerereviewedinthispaper，andthenwiththeaidofthePESTanalysis，SWOTanalysis，fiveforcesmodelanalysistOthecompanyofPotter，themacroenvironment，industrycompetitionandinternalconditionswereanalyzed

5、andevaluated．Accordingtotheaboveanalysis，JLcompanyisfacingthedomesticmarket矿adually，swimwearindustrysupportingcontinuousimprovementandupgradingoflocalgovernmentcontinuetocreatefavorablefactorsswimwearindustrybusinesscardetc．Inthemeantime，thecompanyisalsofacingtheeconomicenvironment，thecompe

6、titionofthedomesticmarketfierce，bigpricewarandotheraspectsofthethreat．Thecompanyintheinternalconditionswiththesize，R＆D，acertainbrandadvantages，atthesametime，thecompanyalsohasthedomesticmarketshareislow．ByusingSWOTanalysismethod，theconclusionthatJLcompanyislargeinscale，completeequipment，stro

7、ngbrandbuildingabilityandproductR＆Dcapabilityadvantage．ThroughtheSWOTtOtheenterpriseinternalandexternalenvironmentanalysistothechoiceofcostIII万方数据东北大学硕士学位论文Abstractleadershipstrategy，differentiationstrategyandthecompetitionstrategyfortheenterprise，determ