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1、华中科技大学硕士学位论文AbstractWeibohasthecharacteristicsofhightransmissionspeed,extensivesource,andmulti-angle,asaformofsocialmedia.Ithasbecomethemainchannelofinformationexchangeandinformationsharinginpeople’sdailylives,andhasattractedwideattentionofscholarsbothathomeand
2、abroad.Ithasgreatsignificanceinuserrecommendation,informationdiffusion,publicopinionmonitoring,directedmarketingandsoon.First,basedontheanalysisofSinaWeibo’sinformationdiffusioncharacteristics,weconstructaWeibonetworkmodel,andtheWeibonetworkisdividedintotwonetw
3、orks,whichareuserrelationnetworkandtheblogdiffusionnetwork.Second,toeffectivelyavoidtheinfluenceof“zombiefans”andpreventusersfromforwardingorcommentingtheirownblogstoimproveinfluence,thispaperextractsfourindicatorsforevaluatinguserinfluence,whicharetheLeaderRan
4、kinfluence,theaverageretweetednumber,theaveragecommentednumber,andtheaveragelikenumber,fromperspectivesoffollowingrelationshipbetweenusersandblogdiffusion.Basedonthefourindicatorsforevaluatinguserinfluence,weusetheSkylinemethodinthemulti-criteriadecisionmaking.
5、Thenweconstructauserinfluenceevaluationmodel,andproposeaninfluenceevaluationalgorithmnamedasWeiboLeaderRank.Toinvestigatetheeffectivenessofthealgorithm,wedesignandimplementtheSinaWeibodatacollectionsystembyusingwebcrawlertechnique.Becausethewebserverwillredirec
6、taccessrequestandprohibitusertoaccesswhenitdetectsabnormalaccessrequest,whichwillaffectthespeedofthedatacollection,weusemulti-account,simulationloggingandmulti-threadcollection.Thethreadrequestsdatausinganonymousproxyserver,andchangesdynamicallytorequestHTTPhea
7、derinformation.What’smore,weaddanabnormallydetectionmoduletodetecttheabnormalsituationintimeandtakethecorrespondingactions.Wetrytoimitatethenormaluseraccessbehaviortoimprovetheefficiencyofthedatacollection.WeiboLeaderRandistestedonthecollectedlargescaledatasets
8、.TheexperimentalresultsshowthatWeiboLeaderRandperformsbetterthanotherrepresentativeuserinfluenceevaluationalgorithms.Theruntimeincreaseslinearlywithanyincreaseindatasize.Wei