碧浪品牌微博营销策略研究

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1、重庆工商大学硕士学位论文AbstractFromthesecondhalfof2010，microblogmarketinggothighdegreeofconcemfromthespring2011．Frommisperspective，itcanbesaidthat2011istheoutbreakyearofmicr0blogwhichisasarepresentativeofsocializationinmarketing．Manywell．kno、Ⅳncompanieshavebeguntorealizethebenemsof

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6、eotherdomestichomemanufacturershasnotyetbeenawareoftheimportanceofmicrobloginsocialmarketingorjustwaitandsee．Atthemeantime，Arielismefirsttoreachthesinamicroblogandestablishsocializationinnetworkandlaunchm诎etingactivities．Thisstudy甜emptstomakeaprofoulldanalysisofsinamicro

7、．blogma伙etingactivities，aimingatreflectingonMelsocialmediamarketingrealsituation．First，proposethemicroblogmarketingtheory．Second，explaintheconceptofmicroblogmarketing，andthena11alyzethemicroblogmarketingadVantages．Founh，raisethevalueofmicroblogmarketingandsummarizemicrob

8、logmarketingmethods，andfinallyexploremicroblogmarketingdeVelopmentprospects．AndthenprofoundanalVsisofth