微博新闻传播主体论

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1、硕士学位论文AbstractSinceTwitterwaslaunchedin2006，themicro-bloghaschangedthepatternofthecyberspaceandthewayofpeopleparticipatinginsociallifebythepowerfulinfluence．InthefieldofJournalismandcommunication，themicro-bloghasgraduallyevolvedfromthetooltogetthenewscluestoanewsmedia．Asakindofmedia，themi

2、cro-bloghastheattributeofpublicsphere，themodelofcommunicationaboutthemicro·bloghasthefeaturewiththecrossfeedbackandfull-time．Thereisafissionprocessinthecommunicationwiththemicro—blog．Asthebehavior，thesubjectofthecommunicationwithmicro-bloghascombinedthecharacterofcommunicatorandaudiencein

3、thetraditionalmediumsystem．ThetraditionalconstructionwithdualisticantithesisiSbrokengradually．Therefore，thesubjectivityofthesubjectinthespreadofmicro-blognewshasbeenestablished．Theresearchaboutthesubjectofmicro—blognewscommunicationcanbeginwiththemicro．bloganditsontology．Thesummaryaboutth

4、efeaturesofthecommunicationofmicro—blogandthemicro—blognewscanbebasedontheresearchofthemicro-blognewsspreadgroup，andestablishthestatusofitsontology．Thesubjectofmicro-blognewscommunicationcanbedividedintofourtypeaboutthegovernmentagencies，thetraditionalmedium，theopinionleadersandthegrassro

5、otsgroupsaccordingtotheattributeofgroupandthelevelofpossessionofspreadpower．Theestablishmentofthesubjectstructurecanfurtheranalyzethemotivesandbehaviorofthesubjectofmicro．blognewsspread．Therearetheexternalmotivationwithsharing，propagandize，explanation，andtheintrinsicmotivationwithflaunt，a

6、breaction，maintenanceaboutthemicro．blognewsspread．Thespreadingbehaviorofthesubjectinmicro‘blognewscanbedividedintothreedimensionsaboutthecontentproduction，therouteproductionandthecommunityproduction．Theresearchaboutthefactorofpromotionandrestrictioncanattributethebehaviortotheinformationr

7、ightandthepsychologicalempowermentfromthemediatechnology．Thechangeofthemediapowerstructureactsonthesubjectofthespreadofmicro-blognews，andappearsthesubversiveeffecttothetraditionalmediumstructure．Thesubversivepowerhasboththepositiveandnegativeeffects，SOthattheregulat