微博在大学生群体中扩散规律的实证的研究——以成都高校大学生为例

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1、成都理工大学硕士学位论文EmpiricalStudyonMicrobloggingDiffusionRegulationofCoHegeStudents——叮akiIIgCoHegeStudentsofChengduasanExampleIntroductionoftheauthor：LiVujie，female,wasbominFebruary,1986whosetutorWasProfessorXiaoJianchunandChenZhuo．ShegraduatedfromChengduUniversityofTechnologyi

2、nCommunicationmajorandwasgrantedtheM．A．DegreeinJune2011．AbstractMicrobloggingisoneofthelatesttypicalWeb2．0applications．Theemergenceofmicrobloggingenrichesthedailylivesofthemajorityofinternetusers．Byusingthemobileterminal，computerenter,peoplecarldeliverinformationonthedai

3、lylivesin140wordsorlessinmicroblogging．Inaddition，peopleCanalsodiscusspublictopics，reportemergenciesonmicroblogging．Microbloggingbecomeoneofthemostconvenient，easiestandtimelymannerforintemetuserstoaccesstotherightofvoiceandexpression．Theinnovativefeaturesofmicroblogginga

4、ttractmoreandmorepeoplebeganto“WovenScarf"．ThemicrobloggingusersinCollegestudentsCanmakeuseofmicrobloggingtocontactanddialoguewiththeidolwhichcannotreachinthepast，inaddition，fromthiswealsocanlookforjob，studyandcommunicatewithcommunitymembers．Socollegestudentsbecomeveryac

5、tivemicrobloggingUSerS．Inthispaper。thetheoreticalsupportare‘。Diffusionoflnnovation’”and‘“UsesandGratifications"thoeryandSOon．TakingthecollegestudentsinChengduforexample，thisPaperattempttoanalyzeandstudytheadoptionanddiffusionlawofmicrobloggingincollegestudentswhichisamew

6、mediatechnology．ThispaperintroducesthetrendofincreasingintegrationThreeNetworks，andthendescibeindetailtheconnotationofmicrobloggingandtheattributesofmicroblogging，suchas“lowusecost",“easeofuse'’．Next，thispapercombthedevelopmentofmicrobloggingstatusinthecountry．Bywebsurve

7、y,personalinterviewsandparticipandobservationresearchmethod，thispaperdescribeandsummarizetheadoptionanddiffusionlawofmicroblogginginChengducollegestudentsusers，separatelyfromseveralaspectssuchascommunicationchannels，innovationagentsandtheangleofthemicrobloggingadopters．F

8、inally,thispaperanalyzetheproblemswhichariseintheprocessofmicrobloggingadoptionanddiffusionincollegeIlI