企业微公益绩效形成机理的研究

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1、华中科技大学硕士学位论文目录摘要.................................................................................................................IAbstract............................................................................................................II1绪论1.1问题的提出......................

2、........................................................................(1)1.2研究内容及方法......................................................................................(2)1.3研究思路与技术路线.............................................................................(4)1.4主要创新点.......

3、.......................................................................................(6)2文献回顾2.1微公益行为研究综述.............................................................................(7)2.2顾客体验研究综述...............................................................................(10)

4、2.3公益绩效研究综述...............................................................................(12)2.4公益行为与公益绩效的关系研究综述...............................................(15)2.5相关研究评述及启示...........................................................................(17)3研究设计3.1概念模型的建立...........

5、.........................................................................(18)3.2变量的定义与测量...............................................................................(18)3.3研究假设................................................................................................(22)3.4

6、问卷设计及数据收集过程...................................................................(26)1华中科技大学硕士学位论文4数据分析与结果4.1预研究....................................................................................................(27)4.2验证性因子分析..........................................................

7、..........................(29)4.3信度和效度检验....................................................................................(32)4.4关系模型的验证....................................................................................(34)4.5中介效应的检验.............................................

8、.................................