waw-what attention wants论文

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1、万方数据T．ABLEOFCONTENTS2．INTRODUC兀ON⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯93．CONCEPTUALBACKGROUND⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯113．1Needforattention⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．1l3．2Consumerbehaviorstudies：approachesandattentionposition．．．．．．．．．．．．．．．．。．．．133．3Stimuliin

2、terpretationprocess⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯153．3．1Exposition⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．153．3．2Perception⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯163．3．3FiveSenses⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．173．3．4Stimuliselection⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．173．3．5Attention⋯⋯

3、⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯193．3．6I卜1PA盯S：Emotions⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．203．3．7IMPACTS：Involvement，motivationandneeds⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．213．3．8IMPACTS：Knowledgeoftheproductandoftheself．．．．．．．．．．．．．．．．．．．．．．⋯⋯。．223．3．9Comprehension．．．．．．．．．．．．．．．．．．．．．．．

4、．．。．．．．．．．．．．．．．．．．．．．．．．．．⋯．．⋯．．。．．．．．．。．．．．．．．．．．．．．．．233．3．10Attitude：whenactiongetinvolved．．．．．．．．．．．．．．．．．．．⋯．．．．．．．．．⋯．．．．．．．．．．．．．．．．．．．．243．4Advertisingstudiesandattention⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．243．4．1Attentionandcomplexityofcontent／contextinadvert

5、ising⋯⋯⋯⋯⋯⋯⋯253．4．2Focalandpre—attentiveattention⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．263．4．3AttentionandEmotionsinadvertising．．．．．．．．．．．．．．．．．．．．．．．．．．。．。．．．．．．．．．．．．．．．．．．．．．．273．5Memory⋯．．．．．．⋯．．．．．．．．．⋯．．．⋯．．．．．．．．．．．⋯．⋯．．．．．⋯．．．⋯．．．．．．．．．．．．．．．．．．．⋯．．．。．．．．．．．．。。．．：!

6、￡；3．5．1IMPACTS：Emotions⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．293．5．2IMPACTS：Newtechnologies．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．⋯．．．．．．．．．．．．．．．．304．GAPS⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．⋯⋯⋯⋯⋯⋯．．：；14．】FOCLJSonattention。．．。．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．

7、．．．．．．．．．．．．．．．．．．．．．．。．．．。．．．．．．．．．．．．．．．．：：；】2万方数据4．2FOC啪一凰．vea№tion．．⋯⋯⋯⋯⋯⋯⋯猴ZQ2424JjlJJⅧ川㈣㈣㈣㈣⋯⋯．314．3Enlargethestudyoftop—down／bottom—upattentionandtheirdevelopment-．315．RESEARCHMODEL⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯325．1Top-downandBottom—uprelatedvariab

8、les：selection⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．335．2Populationcharacteristicsandattention⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯365．3Brandawarenessandattention⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯365．4Memoryandattention⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．365．5Attitude／actionandatt