重庆电力市场营销(电力营销方向)专业人才培养方案

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1、市场营销（电力营销方向）专业人才培养方案重庆电力高等专科学校二〇一三年五月目录一、专业名称及代码····················································································1二、招生对象·····························································································1三、学制······································

2、·····························································1四、培养目标与规格····················································································1五、就业岗位与资格/等级证书·······································································3六、专业课程体系·························

3、······························································3七、教学进程安排·····················································································16八、组织与实施························································································17九、保障与措施·············

4、···········································································18十、建议与说明························································································21一、专业名称及代码专业名称：市场营销（电力方向）专业专业代码：620401二、招生对象普通高中毕业生或具有同等学力者三、学制3年四、培养目标与规格（一）培养目标市场营销（电力方向）专业是培养适应社会经济

5、发展需要，德、智、体、美全面发展，掌握市场营销必备基础理论和专门知识,具有专业的电力营销职业能力，能在供电企业、电力设备制造企业、电力工程建设以及其他企事业单位从事电力营销和普通营销的高端技能型专门人才。（二）培养规格1.能力目标（1）专业能力1）能在电力营业厅受理客户申请的新装、增容、变更用电及其它用电业务；2）能在95598客户服务中心受理客户的故障报修业务、服务满意度的电话调查及解答客户用电咨询问题；3）能进行电力计量装置的数据录取及抄录、各种账务的处理及审核、电费的管理及收取；4）了解电力行业，熟悉常见电力设备相关知识及市场环境；5）熟

6、悉设备招投标采购流程，会制作标书；6）具备调研分析能力，会设计调查问卷、撰写调研报告；7）具备营销策划能力，会进行市场环境分析、目标市场选择与定位，1策划营销组合；8）熟悉商务礼仪，会进行商务谈判和业务洽谈；9）熟练运用办公软件，掌握商务PPT制作及演讲技巧；10）具有阅读本专业一般外文技术资料的能力。（2）方法能力1）具有对新知识、新技术、新产品的学习能力和创新能力；2）具有通过不同途径获取信息的能力；3）具有初步运用计算机处理工作领域内的信息和技术交流能力；4）具有记录、收集、处理、保存各类专业技术信息资料的能力。（3）社会能力1）具有兼顾

7、消费者利益、企业利益和社会整体利益的理念和意识；2）具有良好的职业道德，遵章守法，爱岗奉献；3）具有良好的人际交流、团队合作、分工协作、劳动组织的能力；4）具有正确的语言表达能力和基本的文字处理能力；5）具有现代公共意识和集体责任感。2.知识目标（1）知道现代社会所需的文化基础知识和人文社会科学知识，达到高职高专学生应有的外语应用水平和计算机应用水平；（2）具有一定数量的专业外语词汇，知道专业外语资料的阅读方法；（3）知道商务来往的相关礼仪和知识，掌握商务文书写作，会运用办公软件WORD/EXCEL/PPT实现商务交流；（4）知道经济和企业管理

8、的基本知识；（5）理解市场营销调研、SWOT、STP和4PS的相关知识；（6）知道电路与磁路的基本知识；（7）知道供配电系统的基本知识；（8）理解电能