资源描述：
《The Paradox of Choice Why More Is Less.pdf》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。
1、TheParadoxofChoiceWhyMoreIsLessBarrySchwartzForRubyandEliza,withloveandhopeContentsPrologue.TheParadoxofChoice:ARoadMap1PARTI
2、WHENWECHOOSEChapter1.Let’sGoShopping9Chapter2.NewChoices23PARTII
3、HOWWECHOOSEChapter3.DecidingandChoosing47Chapter4.WhenOnlytheBestWillDo77PARTIII
4、WHYWESU
5、FFERChapter5.ChoiceandHappiness99Chapter6.MissedOpportunities117Chapter7.“IfOnly...”:TheProblemofRegret147Chapter8.WhyDecisionsDisappoint:TheProblemofAdaptation167Chapter9.WhyEverythingSuffersfromComparison181Chapter10.WhoseFaultIsIt?Choice,Disappointment,andDepression201PARTIV
6、
7、WHATWECANDOChapter11.WhattoDoAboutChoice221Notes237Index257AcknowledgementsAbouttheAuthorPraiseOtherBooksbyBarrySchwartzCreditsCoverCopyrightAboutthePublisherPrologueTheParadoxofChoice:ARoadMapBOUTSIXYEARSAGO,IWENTTOTHEGAPTOBUYAPAIROFJEANS.AItendtowearmyjeansuntilthey’refallinga
8、part,soithadbeenquiteawhilesincemylastpurchase.Aniceyoungsalespersonwalkeduptomeandaskedifshecouldhelp.“Iwantapairofjeans—32–28,”Isaid.“Doyouwantthemslimfit,easyfit,relaxedfit,baggy,orextrabaggy?”shereplied.“Doyouwantthemstonewashed,acid-washed,ordistressed?Doyouwantthembutton-flyor
9、zipper-fly?Doyouwantthemfadedorregular?”Iwasstunned.AmomentortwolaterIsputteredoutsomethinglike,“Ijustwantregularjeans.Youknow,thekindthatusedtobetheonlykind.”Itturnedoutshedidn’tknow,butafterconsultingoneofheroldercolleagues,shewasabletofigureoutwhat“regu-lar”jeansusedtobe,andshe
10、pointedmeintherightdirection.Thetroublewasthatwithalltheseoptionsavailabletomenow,Iwasnolongersurethat“regular”jeanswerewhatIwanted.Per-hapstheeasyfitortherelaxedfitwouldbemorecomfortable.Hav-ingalreadydemonstratedhowoutoftouchIwaswithmodernfashion,Ipersisted.Iwentbacktoherandaske
11、dwhatdifferencetherewasbetweenregularjeans,relaxedfit,andeasyfit.Shere-ferredmetoadiagramthatshowedhowthedifferentcutsvaried.It2
12、TheParadoxofChoicedidn’thelpnarrowthechoice,soIdecidedtotrythemall.Withapairofjeansofeachtypeundermyarm,Ienteredthedressingroom.Itriedonallthepantsandsc
13、rutinizedmyselfinamirror.Iaskedonceagainforfurt
