欢迎来到天天文库
浏览记录
ID:33937788
大小:1.28 MB
页数:16页
时间:2019-03-01
《IBM 2009 Meeting the Demand of the smarter consumer.pdf》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、IBMGlobalBusinessServicesRetailExecutiveReportIBMInstituteforBusinessValueMeetingthedemandsofthesmarterconsumerIBMInstituteforBusinessValueIBMGlobalBusinessServices,throughtheIBMInstituteforBusinessValue,developsfact-basedstrategicinsightsforseniorexecutivesaroundcriticalpub
2、licandprivatesectorissues.Thisexecutivereportisbasedonanin-depthstudybytheInstitute’sresearchteam.ItispartofanongoingcommitmentbyIBMGlobalBusinessServicestoprovideanalysisandviewpointsthathelpcompaniesrealizebusinessvalue.Youmaycontacttheauthorsorsendane-mailtoiibv@us.ibm.co
3、mformoreinformation.IntroductionByMelissaSchaeferandLauraVanTineNewtechnologiesandsocioeconomictrendsarereshapingtheretailmarketplace.TheIBMInstituteforBusinessValuerecentlysurveyedover30,000peopleinthreematureandthreegrowthmarketstodiscoverwhatconsumerswillwantfromretailers
4、inthefuture.Wenowknowthatconsumersaregettingsmarter…andunderstandhowtheirpreferencesvaryacrossgenerations,countriesandshoppingsegments.Therulesoftheretailmarketplacearechangingdramatically.•Smarterconsumersusesocialnetworking.Thirty-threepercentWiththedevelopmentofnewtechnol
5、ogiesforbidirectionalofrespondentsarelikelyto“follow”aretaileronasocialcommunication,consumerscangetmoreinformationaboutnetworkingsite.Someofthesepeoplealsoswapnotes,soaretailersandtheirproductsmoreeasilythaneverbefore.Masssingleconsumer’sshoppingexperiencecaninfluencetheurb
6、anizationandincreasingaffluencearesimultaneouslygivingdecisionsmanyothersmakeaboutwhattobuyandwheretoconsumersintheemergingworldgreatereconomicpower.Inbuyit.short,asresearchconductedbytheIBMInstituteforBusiness•Smarterconsumersareeagertoassist.Seventy-eightpercentofValueshow
7、s,consumersaregettingsmarter,morediverseandrespondentswouldbehappytocollaboratewithretailersinmoredemanding.designingnewproductsandservicesthatmeettheirneeds.•Newavenuesforreachingconsumersareemerging.Sixty-twoSowhat,morespecifically,havewelearned?percentofthosewhowanttouset
8、heirmobilephonestoshopandmakepurchaseswouldbewillingtobuyproductsthatare•It
此文档下载收益归作者所有