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1、FromIdeastoAssetsInvestingWiselyinIntellectualPropertyEditedbyBruceBermanJohnWiley&Sons,Inc.Thisbookisprintedonacid-freepaper.∞Copyright©2002byJohnWiley&Sons,Inc.,NewYork.Allrightsreserved.PublishedbyJohnWiley&Sons,Inc.PublishedsimultaneouslyinCanada.
2、Nopartofthispublicationmaybereproduced,storedinaretrievalsystemortransmittedinanyformorbyanymeans,electronic,mechanical,photocopying,recording,scanningorotherwise,exceptaspermittedunderSection107or108ofthe1976UnitedStatesCopyrightAct,withouteitherthep
3、riorwrittenpermissionofthePublisher,orauthoriza-tionthroughpaymentoftheappropriateper-copyfeetotheCopyrightClearanceCenter,222RosewoodDrive,Danvers,MA01923,(978)750-8400,fax(978)750-4744.RequeststothePublisherforpermissionshouldbeaddressedtothePermiss
4、ionsDepartment,JohnWiley&Sons,Inc.,605ThirdAvenue,NewYork,NY10158-0012,(212)850-6011,fax(212)850-6008,E-Mail:PERMREQ@WILEY.COM.Thispublicationisdesignedtoprovideaccurateandauthoritativeinformationinregardtothesubjectmattercovered.Itissoldwiththeunders
5、tandingthatthepublisherisnotengagedinrenderingprofessionalservices.Ifprofessionaladviceorotherexpertassis-tanceisrequired,theservicesofacompetentprofessionalpersonshouldbesought.ISBN0-471-40068-8PrintedintheUnitedStatesofAmerica.10987654321AbouttheEdi
6、torBruceBerman,editor,ispresidentofBrodyBermanAssociates,Inc.inNewYork,theleadingmarketingandcommunicationsfirmforintellectualpropertyownersandinvestors.HeconceivedandeditedHiddenValue:ProfitingfromtheIntellectualPropertyEconomy(Euromoney-Institutiona
7、lInvestor),acriticallyacclaimedanthol-ogythatwaspublishedin1999.Mr.BermanisamemberoftheeditorialadvisoryboardofPatentStrategy&Management,andworkscloselywithtechnologyandlifesciencescompanies,consultingorganizations,lawfirms,andfinancialinstitutions.vA
8、cknowledgmentsAunifiedvisionofintellectualassetslendsitselftodiverseperspectives.Inaddi-tiontoeachandeveryauthorwhodevotedsignificanttimeandcare,andwithoutwhomthisbookwouldbeimpossible,Iamindebtedtoanumberofpeople,sev-eralofwhomshouldbesingled
