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1、AbstractWiththedeepeningofeconomicreformandupgradedcirculationsystem,coupledwithincreasedconsumerspendingandstructuredchangeonconsumerconsumptionpattern,China'sretailindustryhasevolvedintoabrandnewphasecharacterizedbysignificantscalewithnewstructure,bu
2、sinessmodelsandcompetitivelandscape.Distinguishedbythewayretailisconducted,China'scurrentretailcanbedividedintoninecategories(businessmodel):departmentstores,supermarkets,conveniencestores,specialtystores,specialtystores,shoppingcenters,large-scalecomp
3、rehensivesupermarkets,warehousestoresandonlineretail(e-commerce),amongwhichspecialtystores,large-scalecomprehensivesupermarketsandwarehousestoreshavebeendevelopingrapidlyinrecentyears.Onlineretail(e-commerce)isrelativelynewtothemarketandhasbeeninthespo
4、tlight,forwhichithasbroughtnewthoughtsandideatotheretailindustryandisovertakingtraditionalretailasthemainstreamintheconsumerplace.Nowadays,China'sretailindustryisexperiencingseveraltransformations,fromthetraditionaltothemoderndepartmentstoremerchandise
5、,fromdepartmentstoretothemedretail,fromstandaloneoperationtofranchiseandchainoperation,fromofflinesalestoonlinepurchase,whichhasresultedanewindustryphenomenonofmultipleretailconceptsinteractingandcoexistenceandrapiddevelopmentofbrandnewbusinessmodels.W
6、ernerfelt’sworkin1984markedthebirthofenterpriseresource-basedtheory.SubsequentlyBarney(1991)furtherdevelopedtheresource-basedtheorybyprovidingasolidfoundation.Sincethentheenterpriseresource-basedtheoryhasbeenwidelyresearchedinacademiaandappliedincorpor
7、atestrategicmanagementdiscipline,whichhasaprofoundimplicationinresearchingotherrelatedareas.Chian’sreformhasgivenbirthtoChinesemodernretailenterprises.Thoseretailenterpriseshavebenefitedfromitsflexibility,marketknowledge&insights,greateradaptability,an
8、dareabletogrowintheincreasinglycompetitivemarketplace.Howeverontheotherhand,thereareanumberofretailenterprises,whichhavelosttheirmomentuminthecompetitionwithslowedgrowthorevencontractionandfailures.Thedifferentfatesofthoseretailbusiness
