hw公司专业化发展战略研究与实施

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1、ABSTRACTThispaperintroducesacomprehensiveprofessionaldevelopmentstrategyoftheenterprise，anddescribesgenerallytheprofessionaldevelopmentstrategiesfromthecontent，characteristics，advantagesanddisadvantages．Then，fromthelevelofthesubjectiveandobjectiverespectively,toanalysisthen

2、eedandmotivationforenterprisetocarryontheprofessionaldevelopmentstrategies．Firstly,analysistheexternalstrategicenvironmentofHW．Oneside，analysispoliticalandlegal，economic，social，culturalandnatural，technologicalandothermacro—environment，andin-depthanalysistheindustryenvironme

3、ntinwhichtheHWcompany．Theotherside，analysisofthecompany’Sinternalconditions，fromtheculturalresources，intelligenceresources，organizationalresources，humanresources，equipmentandfinancialresourceswhichsixaspectsoftheHWcompany’Sinternalresources，andestablishedtheinternalcapacity

4、systemofHWcompany,introducedsixcapacitybuilding，includingtheproductionandoperationcapacity,humanresourcemanagement，equipmentmanagement，securitymanagement，financialoperationscapabilities，emergencyresponsecapabilities．Secondly，usingSWOTmethodtoanalysistheHW’Sstrengths，weaknes

5、ses，opportunitiesandthreatsanalysis，combinedwithstrategictypedeterminesthemaponthecompany,explainedthecorrectnesstotakeprofessionaldevelopmentpath．Indeterminingtheprofessionaldevelopmentapproach，thetargetedindustrycharacteristicsandbusinessconditions，carryonthespecificprofe

6、ssionaldevelopmentstrategiesoftheHWcompany,presentedfive—yearstrategicdevelopmentplanandstrategybythefoundationstrategy,thecorestrategy,overallstrategyandmonitoringstrategiesoffourpartsmeansofimplementation，thestrategiesexisttherelationshipoffeedbackandprogressive，topushthe

7、companytoachievetheprofessionaldevelopmentofstrategicobjectivesbetter．Withthemarketcompetitiveincreasingly,environmentincreasinglycomplex，enterprisereformdeepen，astheconstructionindustry,Ilconstructionwholease．basedleasingbusiness，needtostrengthentheirmanagementlevel，andimp

8、rovetheawarenesstoformulatelong．termdevelopmentstrategy．Therefore，theresearchonthe