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1、THEPERSONALMBAAWorld-classBusinessEducationinaSingleVolumeJOSHKAUFMANPORTFOLIO/PENGUIN0000_i-xiv_PGI_The_Personal_MBA.inddv9/23/108:35AMweibo.com/pdfmags0000_i-xiv_PGI_The_Personal_MBA.inddii9/23/108:35AMweibo.com/pdfmags“Fundamentalsarefundamentals.Wh
2、etheryou’reanentrepreneuroranexecutiveataFortune50company,thisbookwillhelpyousucceed.”—JohnMang,VicePresidentofJapanFabric&HomeCare,Procter&Gamble“Thisbookgoesfarbeyondbusiness:Iusedthemarketing,sales,andcommunicationprinciplesinthisbooktocompletemyPhD
3、andlandahighlycompetitivepostdocandprofessorshipataworld-classresearchuniversity.Whateveryoudoforaliving,thisbookwillhelpyoudoitevenbetter.”—Dr.ZacharyGagnon,AssistantProfessorofChemicalEngineering,JohnsHopkinsUniversity“Ifyou’rethinkingofstartingabusi
4、ness,thisbookwillradicallyincreaseyourconfidence.Ifyou’realreadyrunningabusiness,thisbookwillhelpyouidentifyweaknessesinyoursystemstogetbetterresults.Ifyou’rethinkingaboutplungingyourselfintodebttogetanMBA,thisbookwillchallengeyoutoyourcore.Areyoumorei
5、nterestedinbecomingabetterbusinessperson,orhavingadocumenttohangonyourwalltoimpresspeople?”—DanielJoshuaRubin,PlaywrightandPortraitArtist“IgraduatedwithanMBAin2005beforeIencounteredThePersonalMBA,butI stillfeltlikeIdidn’tknowanythingaboutbusiness.Inret
6、rospect,IwishIhadreadthisbookbeforeenrollinginanMBAprogram—itwould’vehelpedmebemoremindfulwhilecompletingmydegree.Whoknows . . . ImighthaveskippedtheMBAcompletely.Thisiseasilythebestfoundationalbusinessbookavailable.”—RogerHui,TechnicalAccountManager,R
7、edHat,Inc.“Iusedthementalmodelsinthisbooktocreateaprofitablebusinessinlessthanfourweeks.Joshquicklydispelsmanymistakenbeliefsaboutentrepreneurship,andhisguidancehasmademevastlymoreproductiveandsuccessful,andmylifemorefulfilling.”—EvanDeaubl,Presidentan
8、dCEO,TicTacCodeLLC“Theseconceptsreallywork:I’mbookedsolidwithclients,makingeighttimesmoremoney,feelingfarlessoverwhelmed,andhavingalotmorefun.Ifyouwanttoliveuptoourpotential,youcan’taffordtomissthisbook.”—TimGrahl,FounderandCEO,Out:Thin
