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1、THEPOWEROFSTRATEGYINNOVATIONANewWayofLinkingCreativityandStrategicPlanningtoDiscoverGreatBusinessOpportunitiesRobertE.Johnston,Jr.J.DouglasBateAmericanManagementAssociationNewYork•Atlanta•Brussels•Chicago•MexicoCity•SanFranciscoShanghai•Tokyo•Toronto•Washington,D.C.....................
2、......10127$$$FM06-16-0313:04:27PSSpecialdiscountsonbulkquantitiesofAMACOMbooksareavailabletocorporations,professionalassociations,andotherorganizations.Fordetails,contactSpecialSalesDepartment,AMACOM,adivisionofAmericanManagementAssociation,1601Broadway,NewYork,NY10019.Tel.:212-903-83
3、16.Fax:212-903-8083.Website:www.amacombooks.orgThispublicationisdesignedtoprovideaccurateandauthoritativeinformationinregardtothesubjectmattercovered.Itissoldwiththeunderstandingthatthepublisherisnotengagedinrenderinglegal,accounting,orotherprofessionalservice.Iflegaladviceorotherexper
4、tassistanceisrequired,theservicesofacompetentprofessionalpersonshouldbesought.LibraryofCongressCataloging-in-PublicationDataJohnston,RobertE.Thepowerofstrategyinnovation:anewwayoflinkingcreativityandstrategicplanningtodiscovergreatbusinessopportunities/RobertE.Johnston,Jr.,J.DouglasBat
5、e.p.cm.Includesbibliographicalreferencesandindex.ISBN0-8144-0768-41.Strategicplanning.I.Bate,J.Douglas.II.Title.HD30.28.J6572003658.4012—dc2120030046182003RobertE.Johnston,Jr.andJ.DouglasBate.Allrightsreserved.PrintedintheUnitedStatesofAmerica.Thispublicationmaynotbereproduced,stored
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7、...10127$$$FM06-16-0313:04:27PSDedicatedto:Danielle,Rob,andEm:Yourenergy,humor,andloveinspireme.—BobBradleyandJeffrey:Youcanaccomplishanythingyoucommittodoing.—Doug..........................10127$$$FM06-16-0313:04:27PSThispageintentionallyleftblankCONTENTSAviiI
