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1、Cross-NationalModelofJob-RelatedutcomesofWorkRoleandFamilyRoleVariables:ARetailSalesContextRichardG.NetemeyerUniversityofVirginiaThomasBrashear-AlejandroUniversityofMassachusetts-AmherstJamesS.BolesGeorgiaStateUniversityThisarticleproposesamodelofjob-rela
2、tedoutcomesofaspoorperformance,jobdissatisfaction,andturnoverarefourrolevariablesinaretailsalescontext:work-familycostlyasexpensesduetorecruiting,training,lostproduc-conflict(WFC),family-workconflict(FWC),workroletivity,andmanagerialtimedevotedtosubstanda
3、rdconflict(RC),andworkroleambiguity(RA).Wetestedtheemployeescanbeexcessive.Furthermore,themarketingapplicabilityofthemodelwiththreecross-nationalsam-andcustomer-valuechainliteraturesstronglysuggestthatples,thatis,theUnitedStates,PuertoRico,andRomania,cust
4、omersatisfactionandretentionarepartiallybasedonandtheresultsrevealedthatthemodel'smeasuresandef-thecustomer-salesagentinterface,wheredissatisfiedfectsaremostlysimilaracrosssamples.Itwasalsopositedagentsmayprovidepoorcustomerservice.Thus,dissatis-andmostly
5、supportedthattheeffectsthatWFCandFWCfiedandpoor-performingretailsalespeoplecanaffectcus-haveonthejob-relatedoutcomesaregreaterthantheef-tomersatisfactionandloyalty(Hartline,Maxham,andfectsofRCandRA.ImplicationsconcerningtheeffectsofMcKee2000).Fromanintern
6、ationalperspective,suchrolevariablesforinternationalretailmanagersareoutcomesareparamountasaprimarydifficultyforinter-offered.nationalmanagersismaintainingaproductiveworkforceinanothercountry(MoneyandGraham1999).Keywords:work-familyconflict;jobstress;reta
7、iling;Workrolevariables,suchasroleconflict(RC)androleperformance;cross-nationalmodelsambiguity(RA),havebeenfoundtobepredictiveofjob-relatedoutcomes(BrownandPeterson1993).Still,thereisalackofresearchonfactorsaffectingthejob-relatedRetailbusinessesarebecomi
8、ngincreasingly"multina-outcomesofretailsalespeople(BabinandBoles1996),tional"asU.S.-basedfirmsarerelyingheavilyonlocalandtheeffectsoftwootherrolevariables,work-familynationalstostafftheirinternationaloperations.Assu
