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ID:33795776
大小:18.90 MB
页数:107页
时间:2019-03-01
《城轨车辆品牌视觉形象设计方法与其应用分析》由会员上传分享,免费在线阅读,更多相关内容在行业资料-天天文库。
1、西南交通大学硕士研究生毕业论文第1I页AbstractDuetoincreasingexpansionofthescaleofthetownandurbanagglomeration,Chineseneedsonurbanrailwayaregrowing弱well.Theurbanrailwayhascoveredmostofcitiesandtowns.Meanwhile,埘mthechangeofChineserailwaytransportationoperationmodel,itwillgraduallydeveloptowardsthema
2、rket—orientedbusinessmodel.Faced、析t11thecompetitionpressureofthemarket,itneedstopromotethepositionofproductsinthesociaipublicandenhancethecompetitivenessofproductsthroughestablishingthebrandimage.Besides,becausedifferentregionsandnationshavedifferentculturalbackgrounds,differentv
3、alueorientations,aestheticideasandbehavioralhabitsareformed.Therefore,astheproductofmovementintheenvironment,thedesignoftheurbanrailwaytrainhasbeenfarbeyonditsownproperty.ThebrandCanberegardedasitssymb01.Itestablishesalinewiththeindividualfeaturestomeetthedemandofdiversifieddesig
4、ns.Thepaperfirstlyintroducestherelevantconceptionofthebrand,describingthecurrentsituationandcharacteristicsofdomesticandforeigninter-cityrailtransportations.Besides,itmakesthecomprehensiveanalysisonthedesignofUrbanrailwaytrainbrandvisualimageanddemonstratesthenecessityofUrbanrail
5、waytrainbrandvisualimagedesign.Throughlistingthesuccessfulcaseofthebrandingoftheairline,itinterpretsthefeasibilityofbrandingintheurbanrailwaysystem.Meanwhile,itemphasizesthegeneralrequirementsofUrbanrailwaytraindesignsuchasecurity,practicabilityandeconomicalefficiencyaswellasreal
6、izability.Urbanrailwaytrainbrandvisionidentitysystemisacomplicateddesignproblemdefmedinmulti—angles.Inthispaper,itdemonstratesthedetaileddesignprocedure,structureandmethodanddiscussesthelogicalityandconnectionfromtheresearchtotheconceptiongeneratedaSwellasthevisualizationofinnova
7、tiveconception.Additionally,itproposesthegeneralsuggestion.Forexample,buildingtheunifiedvisionidentityandsuccessfullyimplementingthebrandingofrailwaytransportationwillbegoodforimprovingthewholeimageofChineserailwaytransportationandenhancingthesatisfactionofpassengers.Finally,acco
8、rdingtothegeneraldesignmethodintroducedi
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