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1、摘要随着经济技术的迅速发展，中国化妆品市场从无到有，从弱到强，从小到大，历经风雨的洗礼，如今已有30多年的历史。中国的化妆品市场经过多年的价格战和快速发展后市场已变得成熟，然而国际市场的冲击也不可小觑，为了能够与国际化妆品行业相抗衡，保证中国化妆品行业发展之路，要改进营销渠道，不仅仅要把握好城市市场，更要逐渐掌握农村市场。了解化妆品行业的发展趋势，把握方向，在未来化妆品市场上拥有雄厚的竞争力，开辟出一条促经济的发展道路。关键词：化妆品、营销渠道、市场、竞争AbstractWiththerapiddevel
2、opmentofeconomyandtechnology,Chinesecosmeticsmarketfromscratch,fromweaktostrong,fromsmalltolarge,afterthebaptismofwindandrain,nowhas30yearsofhistory.CosmeticsmarketChineseafterthepricewarandrapiddevelopmentafterthemarketformanyyearshasbecomemature,butthei
3、mpactoftheinternationalmarketalsocannotbe,inordertobeabletocompetewiththeinternationalcosmeticsindustry,cosmeticsindustrytoensurethedevelopmentofChineseRoad,toimprovethemarketingchannels,notonlytograspthecitymarket,ruralmarkettograduallymaster.Understandt
4、hedevelopmenttrend,thecosmeticsindustryinthefuturedirection,cosmeticsmarkethasstrongcompetitiveness,developapromotingeconomicdevelopmentroad.Keywords:cometics,marketingchannel,market,competema目录摘要...........................................................
5、....IAbstract..........................................................II第一章概述......................................................11.1、化妆品的产生..............................................11.2、研究化妆品的背景与意义....................................1第二章化妆品的营销策略与营
6、销渠道...........................22.1中国化妆品目标营销.........................................22.1.1营销环境...............................................22.1.2目标市场...............................................22.1.3发展趋势...............................................
7、32.2我国的化妆品营销策略........................................32.2.1化妆品行业的主要营销策略...............................42.2.2各种策略的优劣势分析...................................42.3我国化妆品营销渠道概况......................................42.3.1渠道设计与渠道成员的选择..............................
8、..42.3.2我国化妆品营销渠道的演变历史............................62.3.3我国化妆品业的营销渠道策略..............................8第三章农村化妆品市场发展......................................123.1农村化妆品行业.............................................123.1.1市
