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1、NEXT-GENDVDs:ADVANTAGE.SDNYSony-ledbackersofBlu-rayseemtohavepulledaheadofrivalsintheraceforasinglehigh-defDVDstandardByRonaldGroverandCliffEdwardstoannouncetheyhavewonoverHolly-It'safightwithmoreplottwistsandwood'slastholdout.Inthemeantime,intriguethanaHol
2、lywoodthriller.Fortheyarefallingoverthemselvestotwoyearsnow,rivalcampshavebeenwooWarner.WhileeithersidecouldbattlingoverwhichnewDVDformatprevail,theSonygrouphassuddenlywillprevail:Blu-ray,whichisbackedemergedasthefront-runner.bySonyandaconsortiumof170otherW
3、hy?Becausedespiteasetbackthiscompanies,orHDDVD,whichisbeingsummerwhentheHDDVDcompanieschampionedbyToshiba,Microsoft,signedupParamountPicturesandandothers.Bothtechnologiesprom-DreamWorksAnimation,theBlu-rayisecrispervideothatlooksbetterforceshavestilllinedup
4、morestudiosonthenewgenerationofflat-panel,thantheHDDVDside(table).Plusthishigh-definitionTVs.Andthewin-year,theSonyteamhassoldmorethannerstandstocontrolalucrativenewtwiceasmanydiscs."TherumoristhatmarketworthbiUions.EachsidehasWarneriscomingaboardsoon,"says
5、beencompetingtowinthebackingofMichaelBurns,vice-chairmanofstu-themajormoviestudios.OnlyWarnerdioLionsgate,whichmakesitsmoviesBros.,whichcurrentlyusesbothfor-availableontheSony-backedformat.mats,isstillplayinghardtoget."ThatwillmakeitawfullytoughforNow,witht
6、heJan.7InternationalHDDVDtostayinthisgame."(SonyConsumerElectronicsShowfastap-declinedtocomment,andToshibaonlyasmanyas30picturesayear,includ-proaching,SonyandToshibaarekeenwouldsayitis"inregularcontactwithingthoseproducedbysisterstudiothestudios.")NewLineCi
7、nema.PersuadingittoFromthebeginning,signanexclusivedealwouldgivetheDuelingDVDStandardsthetwocamps'over-Sonycrowdabout70%ofDVDmarketAprimeronttietwocompetingtechnologiesarchingstrategyhasshare.Thatcouldprompttheotherbeenthesame:gettingstudiostoabandonHDDVD.^
8、^^^^HHDDVDBLU-RAYaccesstoasmanyOntheotherhand,ifToshibawereKeyBackersToshiba,NEC,Sony,Panasonic,moviesaspossible.IttowinWarner'shand,thetwoforcesSanyo,Microsoft,Pioneer,Philips,isn'thardtoseewhy.wouldd
