activevideo vp philip chu：互动≠vod

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1、ProductsReadytoDeploy23Usagescenarios:Viewerwatchinglocalnewsmissesweather;andpresses“A”fromEBIFoverlaytolaunchAccuWeatherActiveVideochannelVirtualchannelinguideViewerlaunchesfrominteractiveportalPersonalizebyenteringzipcodetofindouttheweatherforecastfortheweekincludi

2、ngremotelocationsOfferlatestinformationProvidetelevisionpresenceforInternet-basedcontent©2008ActiveVideoNetworksConfidentialActiveVideoProgrammingLatestweatherfromaroundthenation….now!4UsageScenarios:ViewerwatchingCNNnewsstorywantstolearnmoreorseeanotherstoryandpresse

3、s“A”fromEBIFoverlaytolaunchCNNActiveVideochannelVirtualchannelinguideViewerlaunchesfrominteractiveportalEliminateneedtosendviewerstoInternet–andawayfromthetelevision–forfurtherinformationEnableinteractive,targetedadvertisingathigherCPMsthanbroadcast©2008ActiveVideoNet

4、worksConfidentialActiveVideoProgrammingEnhancinglinearbroadcastwithwebvideo5UsageScenariosViewerwatchingAmericanIdol;andpresses“A”fromEBIFoverlaytolaunchFoxRealityActiveVideochannelVirtualchannelinguideViewerlaunchesfrominteractiveportalProvidetelevisionpresenceforInt

5、ernet-basedprogramAllowreality-showenthusiaststovote&entercontestsLetprogrammersrespondtoviewerinterestsandthelatestmediatrends©2008ActiveVideoNetworksConfidentialActiveVideoProgrammingWebcontenttosatiaterealityTVfans6UsageScenariosViewerwatchingHSN;andpresses“A”fromE

6、BIFoverlaytolaunchVirtualchannelinguideViewerlaunchesfrominteractiveportalEnable“buy-by-remote”forcurrentitemorfullcatalogRetainviewershiponTVwherebrandisstrongestProvideinteractivitythatincreasessubscriberloyalty©2008ActiveVideoNetworksConfidentialActiveVideoProgramm

7、ingShop-by-remote7UsageScenario:ViewertunestovirtualchannelinguideViewerlaunchesfrominteractiveportalOfferglobalnewschanneltosubscriberswithouttakingupbroadcastbandwidthEliminateneedtosendviewerstoInternet–andawayfromthetelevision–forfurtherinformationEnableinteractiv

8、e,targetedadvertisingathigherCPMsthanbroadcastProvideinteractivitythatincreasessubscriberloyalty©2008ActiveVideoNetworksConf