应用市场网上信息挖掘的在线书店-毕业设计外文资料翻译

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1、ApplicationsofwebminingformarketingofonlinebookstoresAbstract:Thepurposeofthisstudyistoidentifypotentialcustomersofonlinebookstoresthroughwebcontentminingwithoutcustomers’transactionrecordsanddemographicinformation.Ourstudyfirstcreatesalistofscholarswhoseresearch

2、fieldisininformationtechnologyandcategoriesofITexpertise.Wethenuseasearchenginetocountthenumbersofwebpagesrelatedtoscholarsandexpertise.Thesedataarepre-processedwiththreekeystepsbeforebeingused:filteringabnormaldata,normalizingdata,andgeneratingbinarydata.Associa

3、tionanalysisandhierarchicalclusteranalysisareemployedtogeneratetheclustersofscholarsandtheclustersofexpertise.Inordertotesttheaccuracyofusingwebminingtopredictclients’interestedbooklists,ourstudyevaluatestheaccuracyofpredictionthroughsurvey.Theresultsshowthatthea

4、ccuracyrateoftherecommendedbookliststargetedonpotentialcustomers(scholars)isstatisticallysignificant.Keywords:Webmining;Associationanalysis;Hierarchicalclusteranalysis;Marketing;Onlinebookstore1.IntroductionTheexponentialgrowthoftheInternetandtheevolutionofthemul

5、timediatechnologyhavegrownelectroniccommerce(E-commerce)andofferedanewbusinessmodelforthoseindustriesusingphysicaldistributionsystem.BecausetherearenolimitationsoftimeandspaceontheInternet,customers,therefore,canbrowseamongproductsandordereasily.Inthemidstofaninf

6、ormationexplosion,thedemandfromcustomersstarvingforknowledgeincreases.Underthecircumstances,withtheaidoftheInternet,theonlinebookstorenotonlyprovidestheconvenienceforreading,butalsocustomizesindividualservice,bothcombinedtosatisfyreaders’demandofknowledge.Atprese

7、nt,oneofthemarketingapproachesintheonlinebookstoreistoemailbookliststoallcustomersinthedatabase,expectingtoincreasetheresponseandpurchaseratethroughthemassivecontact.Thereisnopre-classificationorscreeninginthis“onetoall”approach.Animprovedapproachistoemailoneofth

8、epre-designedbookliststoeachcustomerbasedontheirpasttransactionrecordsandinterests.However,themostidealisticmethodistouse“one-to-one”marketing,whichisanapproac