从“三亚宰客”事件传播看微博对传统媒介议程设置的影响

《从“三亚宰客”事件传播看微博对传统媒介议程设置的影响》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。

1、西南交通大学硕士研究生学位论文第1I页Abstract’Agendasetting”theoryofthebirthofthefieldofcommunicationisconsideredoneoftheleadingtheories，thecoreideais”sexualagendafromasuccessfulshifttoanotheragenda，”thatsettheagendafornewscoveragesignificantlyaffectedthepublicagenda．However，谢ththeriseanddeve

2、lopmentofmicro-Bo，duetoitsopenness，interactivity,instantaneityandothercharacteristics，whichmakepubliclyavailableontheInteracttosetagendaandformanetworkofpublicopinioninthepublicopinion．Withmicroblog，everyoneCanmaketheirvoicesheard．Itcontinuestobringpeoplenewandexcitingexperi

3、ence，atthesametimemakesatremendousshocktomanyoftheclassicalcommunicationtheoryandtraditionalmeansofcommunication，amongwhichistheagendasettingtheorybornoutoftraditionalmedia．”Agendasetting”and”publicopinion”isthetheoryofthemassmediafunctions．”agenda-setting”functionis”publico

4、pinion”inthefirstphase，themediareportedthenewsbyselectivelytotheattentionofsocietyandsocialcaredirectedtoaspecificdirection．Therefore，the”agendasetting”foradetailedinvestigation“toguidepublicopinion，”theinternalmechanismsandprocesseshavesomeinstructive．Thearticlebasedonthepr

5、esentmicroblogdisseminationpracticeswillreviewtheagenda·settingfunctionofthemicroblogonthecontextofnetworksandtheriseofnewmedia，诵thapointontheinteractionbetweenmicroblogandtraditionalmedia．Newconnotationoftheagendasettingtheoryinthecontextofnewmediawillbediscussedbyexploring

6、thenewrelationshipbetweenmicroblogandthetraditionalmediaintheprocessofagendasetting，torevealtheinherentlawofitsdevelopmentandchanges．Aroundthe”Sanyacheating”incidentandthedomesticpartofthetraditionalmediarepresentationofrelevantreports，andexplorestheissuesmicroblogsettingfun

7、ctionoftraditionalmediaissues，issuesofinteractionbetweenthemediaguidepublicopinionputforwardapositiveresponse．Keywords：Micro-blogTraditionalmediaAgendaSettingInteractive西南交通大学硕士研究生学位论文第3页目录摘要⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．1ABS'rRACT⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯

8、⋯．．¨目录⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯3第一章绪论⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．51．1研究背景与意义