中美商务谈判中的文化差异探析

中美商务谈判中的文化差异探析

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时间:2019-02-25

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1、聊城大学硕士学位论文AbstractToday,theworldisexperiencingafastdevelopmentintheeraofeconomicglobalization.Businesscontactsamongnationsarebecomingincreasinglyclose,whichhasdoubtlesslyproducedmoreopportunitiesforbusinessactivities.Economicinterdependenceismuchproductivetothecooperationbetweencompani

2、es.Successfulbusinesswillcertainlybeofbenefittothedevelopmentofthecompaniesandenterprises.Andthesuccessfulbusiness,toagreatextent,dependsonthemutuallybeneficialagreement.Toreachanagreement,twopartiesmustholdnegotiations,averyfrequentandimportantactivityinthecommercialarea,whichwecanund

3、erstandasaprocesswherenegotiatorsoftwoormorepartiesdiscusscommonandconflictingbusinessinterestssoastoreachamutuallybeneficialagreement.Chinahasgotanimpressiveeconomicstatusintheworld.MoreandmorecountriesandregionscometoChinatoseekforcooperationopportunities.Inthissituation,economiccoop

4、erationbetweenChinaandtheUnitedStatesgainsrapidgrowthandtheeconomicrelationshipbecomescloser.TheeconomicandtradeconnectionsmaketheSino-U.S.businessnegotiationincreasedramatically.Cultureforgespeople‟svaluesandreligiousbeliefsthatinfluencetheirthoughtsandbehaviors.ChinaandtheUnitedState

5、shavehugeculturaldifferencesthatmakenegotiatorsofthesetwocountriesthinkandbehavedifferently.Sotheywillusedifferentnegotiatingstylesandstrategiesduringthenegotiationprocess,thusconflictsandmisunderstandingsbecomeinevitable.Therefore,toachieveasuccessfulbusinessnegotiation,negotiatorssho

6、uldunderstandnotonlytheculturaldifferencesoftheotherparty,butalsohowthenegotiationisinfluencedbytheseculturaldifferences.Onlyindoingso,cannegotiatorspredicttheprocessandadjuststrategiesaccordinglysoastoreachasatisfactoryagreement.Therefore,theresearchonhowcultureinfluencesnegotiationis

7、intheneedofsocialdevelopment,andisofpracticalsignificance.Thisthesisisdividedintosixchapters.Chapteroneistheintroductionaboutthepurposeandsignificance,themethodologyandstructureofthethesis.Chaptertwoisliteraturereview,whichdefinescultureandbusinessnegotiation,introducesthecharacteris

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