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1、Unit11Marketing11.1Projectanimage/5prRdVekt/突出形象A.Warmer1.Whatkindofimageyouthinkthecompanyistryingtoprojectwithitslogo?up-market（adj.adv.高檔的（地））,down-market,trendy(fashionable)（adj.流行的，穿著時耄的）,athletic,robust,（強壯的、強健的）healthy,noblest,（adj.高貴的）high-quality,p
2、rominent,（adj.杰出的、顯著的）mature（adj.成熟的，考慮周到的v.使---成熟）,reliable,2.TheintroductionofBBCABritishstated-financedtelevision,andradionetwork3.DecidewhichlogoofBBCyouprefer,andtelluswhy.B.Listening1.NewWordsbroadcasting//n.广播launch/la:ntF/n.投放市场opportunity/7Cp[5tjU:
3、niti/n.机会，时机on-screenadj.在电脑屏幕上的graphic//n.画；电脑绘画angle/5l/n.角，角度vibrate/vai5breit/v.振动，摆动visually/i/adv.在视觉上地fragmented//adj.成碎片的，片断的sub-logon.副标志emphasize//v.强调，着重twofold/d/adj.两部分的，双重的simplify/5/vt.单一化，简单化unify/i/vt.统一，使成一体reflect/ri5flekt/v.反射，反映corevalu
4、en.核心价值accuracy//n.精确性，精确度artistic/a:5tistik/adj.艺术的，有美感的2.Theanswerstothequestions:1)Itwasabouttolaunchanewrangeofchannelsandservices.2)Itdidn’tworkonscreen;itwastooexpensivetouse;therearetoomanysub-logos.3)Tosimplifythelogo;touseitasaunifyingsymbolacrossa
5、lldepartmentsandservices.4)￡1.7millionC.VocabularyQuestion1:Whatarethedifferentbrandeditems?Thefollowingpicturescanalsoshowallthesebrandeditems.(1)newsletter:oneorseveralsheetsofprintednewssentregularlytoaparticulargroupofpeople通讯，剪报，业务通讯(2)letterhead:thena
6、meandaddressprintedatthetopofasheetofwritingpaper信笺抬头，笺头[印于信笺上端的姓名和地址](3)Companyreport:Thecompanyreportprovidesanoverview(n.概觀，綜述）ofthecompany,includingadescription,quickfacts,stockactivitysummary,stockpricehistory,financials,fundamentals(adj.基本的，n.基本原則）,ea
7、rningsestimates（估計）,analystrecommendationsandstatistics.(4)complimentslip:asmallpieceofpaperwithacompany’snameandaddressonit,thatitsendwithgoodsinsteadofaproperletter致意便条[印有公司名称及地址、附在向顾客寄送的商品上]Question2:Whichoftheitemscouldbeusedaspromotionalmaterials?/pr[5
8、m[uF[n[l/adj.促销的11.2ChoosingyourmediaA.Warmer1.Introducethedifferentwaysinwhichtheproductsareadvertised.newspaper,magazine,TV,radio,internet(network)2.TheadvantagesofdifferentadvertisingmediasNewspaper
