企业集团多元化战略与核心竞争力关系研究——基于方正集团的案例分析

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1、CONTENTSChapter1Introduction⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．⋯⋯⋯⋯⋯．．⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯·⋯⋯⋯⋯⋯⋯⋯⋯·11．1BackgroundandSignificance⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯11．1．1ResearchBackground⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯·11．1．2ResearchSignificance⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯

2、⋯⋯⋯⋯⋯⋯⋯⋯⋯·21．2LiteratureReview⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．31．2．1Diversificationstrategy⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．31．2．2CoreCompetence⋯．⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．41．2．3Therelationshipbetweendiversificationandcorec

3、ompetence⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．51．3Researchframework⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯。⋯⋯⋯⋯⋯⋯⋯⋯．7Chapter2Theoreticalanalysisofdiversificationmanagementstrategyandcorecompetition⋯⋯．⋯⋯．．92．1Corecompetence：thefoundationofdiversification⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．92．

4、1．1Corecompetence：thefoundationofenterpdsecompetitiveadvantage⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．92．1．2Corecompetence：supportinganddecidingdiversifieddevelopment⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．102．1．3Exploitingtheadvantageofdiversificationonthebasisofcorecompetence⋯⋯⋯⋯⋯⋯⋯．112．2Diversifiicatio

5、ninfluencesthedevelopmentofcorecompetence⋯⋯．⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．122．2．1Diversifiicationpromotethedevelopmentofcorecompetence⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．122．2．2thefailureofdicersificationimpairsthecorecompetence⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯132．2．3Corecompetenceanddicersificationcon

6、straineachother⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯142．3Diversificationstrategybasedoncorecompetence⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯152．3．1Thecategoriesofdiversificationstrategybasedoncorecompetence⋯⋯⋯⋯⋯⋯⋯⋯⋯．⋯⋯152．3．2Theadvantagesofdiversificationstrategybasedoncorecompetence．⋯⋯⋯

7、⋯⋯⋯⋯⋯⋯⋯．．15Chapter3ThediversifieddevelopmentofFounderGroup．⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．⋯⋯⋯⋯⋯⋯⋯⋯173．1TheintroductionofFounderGroup⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．173．2TheimplementationprocessofFounderGroupdiversificationstrategy⋯⋯．⋯⋯⋯⋯⋯⋯⋯⋯．⋯⋯203．2．1Theestablishmenta

8、ndthegrowingintheearlystage(1986-1998)⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．203．2．2Drasticdiversificationroad(1999-2003)⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯：!()3．2．3Merger，integration，andreorganization(2004-present)⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯。21Chapter4Foundergroupdiversification