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1、strategiesforthedevelopmentofShanxitourismonlinemarketinginordertopromotethedevelopmentofShanxitourismandshortenthegapbetweenShanxiandtourism-developedprovinces.Tourismonlinemarketingismainlymeaningfulfortourismcompanies;itiscarriedonInternetandavailsadvance
2、delectronicmethodtobuildupcompanyimage,communicateinteractively,andmeetthedemandoftouristsoastoexploitmarket,increaseprofitandachievethemarketingobject.Fromtheconceptionoftourismonlinemarketingwecanfindthatitdemonstratesandbooststhevalueof‘Internet’and‘touri
3、sm’.Itmakesuseofvarioushigh-techandmarketingmeanswiththeaimtospreadtheimageoftourismdestination,promotetourismproductsandinduceandpilotbothonlineandofflinetradeexchanges,asaresultofwhichtodeveloptourism.Thisdissertationatfirstpresentsthebasictheoreticalknowl
4、edgeofonlinemarketingandtourismonlinemarketingandshowstheadvantagesoftourismonlinemarketingfromtheviewoftourismprovidersandtourismconsumers.ThenitanalyzesthefeasibilitiesofShanxitourismonlinemarketingattheangleofnecessity,possibilityandurgency.Afterthatitpoi
5、ntsouttheproblemsandcountermeasuresforShanxitourismonlinemarketingconcerningobjectivefactors,conceptions,overallstrategies,tourismwebsitesandtalents.Atlastitputsforthsuggestionstothe4P’scombinedstrategiesofShanxitourismonlinemarketing.VIDevelopingtourismonli
6、nemarketingisahugehigh-techprojectthatneedstechnologies,capitalsandequipmentaswellasasystematicalandeconomicprojectthatneedsconceptions,talents,andwisdom.ThereforethefollowingstrategiesshouldbeadoptedtotackletheproblemsinthedevelopingprocessofShanxitourismon
7、linemarketing:tostrengthentheinductionofShanxitourismonlinemarketing,tomakeuseofbilaterallycombinedmarketing,tobreakobsoleteconceptofShanxitourismcompaniesandonlineconsumers,toenhancethebuildingoftourismwebsites,toreinforcethecultivationoftourismpractitioner
8、andtocombinewiththetraditionalmarketing.TourismonlinemarketingisbasedonITtechnologyandimpelsthethoroughrevolutionoftourismmarketing.Itisamediumandalsoatradeplace.ItavailsInternettopracticetouris
