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ID:33324668
大小:423.71 KB
页数:61页
时间:2019-02-24
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1、AbstractSincetheadventofBalancedScorecard(BSC),arevolutionintheperformancemanagementhaslaunchedinWesterncountries.BSChasbeenappliedallovertheworld.55%ofthetop1000enterprisesinFortuneuseBSCtomeasuretheirperformance.MoreandmoreenterpriseshasbenefitedfromthepracticeofBSC.T
2、heirsuccesshasattractedtheattentionofChinesetheoriststostudytheapplicationoftheBSC.Withthematurityofthemarketofrealestate,competitionaggravatesdaybydayinrealestateenterprises.theyhavetodoperformancemeasurementtoimprovemanagement,increasecompetenceandmakeasustainabledeve
3、lopment.ItisurgentlydemandedbyitsvocationalcharacteristicstohaveamanagementtoolwithcomprehensivestructureandlogicwhichjustcorrespondswiththebasicpremiseoftheapplicationoftheBSC.Atpresent,therearenostudyabouthowtobuiltBSCperformancemeasurementsysterminrealestateenterpris
4、e.Therefore,thestudyassociatedtheBSCwithcharacteristicoftherealestatecompany,whichnotonlyhasvalueintheorybutalsohasvalueinpractice.ThispaperresearchsontheapplicationofBSCtoperformancemanagementinrealestateenterprises.Thepapercoversfiveparts.Thefirstpartisintroduction,in
5、troducingresearchbackground,purposeandmethods.Thesecondpartsummarizesthetheories.ItintroducesBSCandthetheoriesofperformancemanagement.Inthethirdpart,thispaperintroducesthedevelopmentofChineserealestateenterprisesandthestatusofperformancemanagement.Itanalyzedtheapplicabi
6、lityofapplyingtheBSCtoChina’srealestateenterprises.Withtheanalysisofactivitiesofrealestateenterprise,theforthparttransformtheenterprisestrategyobjecttomeasurableindicatorsandbuiltBSCperformancemanagementsystem.ThelastpartofthethispapercarriesthroughtheBSCperformancemeas
7、urementsysteminArealestatecompany.Keywords:BalancedScorecard;Realestateenterprise;PerformancemanagementIII目录摘要.......................................................................................................................IIAbstract...............................
8、......................................................................................III第一章绪论................
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